Intertainment Media Inc.

Intertainment Media Inc.

October 22, 2007 09:35 ET

Intertainment Providing New Online Platform Allowing Independent Artists Music Sales

TORONTO, ONTARIO--(Marketwire - Oct. 22, 2007) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) is pleased to announce that it has signed a letter of intent to build an integrated video and audio music platform for the Internet and mobile markets with US based Let The People Speak and New Zealand based company Txttunes.

The new platform is expected to launch in the US before Christmas and will feature over 1,000 independent music videos and mp3 files, organized into a minimum of 10 channels. Eye Rock will host the new platform. The shared revenues for the program will be driven both by advertising and digital downloads to online and wireless devices, including cellular phones. This unique programming will allow consumers to watch music videos and if they wish to purchase the music file, they can text in a code from their cell phone and receive the file instantly.

The program will also be an outlet for independent music artists to publish their video and audio content in a secure, digital rights managed environment. Artists will receive a significant share of the profits from each downloaded item. Selected artists will also have the opportunity to create their own online and mobile channels, giving them the ability to financially promote their music, merchandise and live events.

"Intertainment continues to drive business to its core focus of building new and exciting opportunities in online and mobile content distribution, customer acquisition and advertising revenue arenas. The relationships we have with Let The People Speak and Txttunes reinforces Intertainment's ability to attract global companies who are seeking to create value proposition for their online and mobile content offerings," said Mr. David Lucatch, CEO of Intertainment Media Inc.

Matt Coleman CEO from Txttunes stated ''we can now engage over 200 million cell phones in the United States including AT&T, Verizon and Sprint Nextel subscribers. Our service comes at a time where the music industry faces a number of challenges in the face of the current digital revolution. By combining digital music downloads, the massive growth of mobile phones with video makes it a very compelling offering."

About Txttunes Inc (

Created in July 2006, Txttunes combines the mobile phone with a global music community. Txttunes offers independent artists and labels a unique opportunity to publish their music online and have direct contact with fans through a unique wireless community. In addition, Txttunes offers users the ability to purchase digital music through our unique cell phone payment platform and download songs to their PC/Mac and transfer MP3 files to any digital device including the iPod. For more information, visit

About Letthepeoplespeak:

LTPS opens up a new world of entertainment for the independent music and film community. It offers a artist/label or film producer the opportunity to set up their own Internet video channel with featured artists being nominated from the fan based community. Artists are able to upload their content to the site for approval while viewers are offered free video content online.

About Intertainment Media Inc.

The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues.

Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (, Trooker Inc. ( and

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic games, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes.

Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSX VENTURE (symbol: INT).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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