Intertainment Media Inc.
TSX VENTURE : INT
OTC Bulletin Board : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.

April 21, 2011 09:56 ET

Intertainment Responds to Erroneous Research Report

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA, and TORONTO, ONTARIO--(Marketwire - April 21, 2011) -Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announce that it has received information there is an erroneous report making false allegations against the Company and its management.

In response to a Globe & Mail article, this group spread an email that has circulated and been posted on the Internet potentially damaging both the Company and its Management.

Written potentially as a research report, these comments were never brought to the attention of Intertainment prior to publication for verification or comment and we believe that the writer and its associates have reported information in error and took other information out of context for unknown reasons.

The Company has received 100's of calls and emails over the past 24 hours with respect to this issue, and although it is not normally our position to comment on these types of issues, the information is so contrary to the Company's efforts and published reports, that it has made an impact on all stakeholders.

The main thrust of the erroneous report, which is in error, is focused on how users are received and managed. To clarify how the company manages it's reported numbers, the Company uses 3rd party verified services like Google Analytics for all its reported information and over 80% of visitors reach Ortsbo through direct means, not search engines or referral sites.

The Company believes that this is a well accepted methodology for determining users.

The Company and management are working diligently to build value for our shareholders.

As a new media company, we are keenly aware of the dissemination and flow of information over the Internet, both good and bad, and believe that not all information published is factual and beneficial.

In response to this report, the Company is pursuing legal and regulatory actions to seek remedies against the publishers.

The Company always welcomes the opportunity to communicate with the investment community, its members and investors.

Full details of news coverage can be found at the Intertainment web site – www.intertainmentmedia.com.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo Follow Ortsbo on Twitter.

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog.

About Intertainment - www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment owns a number of key properties including Ortsbo, Ad Taffy, itiBiti and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the TSX Venture Exchange under the symbol "INT", in the US under the symbol "ITMTF" and on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information