Intertainment Media Inc.
TSX VENTURE : INT
OTC Bulletin Board : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.

April 26, 2011 09:02 ET

Intertainment's Ad Taffy Delivers Entirely New "Call to Action" Platform for Online Advertising

Creating a Sticky Environment for Brands, Retailers and Politicians Alike.

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, ONTARIO--(Marketwire - April 26, 2011) -Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its AD TAFFY® - www.adtaffy.com – platform, coming off the heels of its successful inaugural campaign with the Jaguar Automotive brand in Canada and is currently being utilized by the GTA Jaguar and Land Rover Dealers, has also now been implemented by Conservative incumbent MP Brian Storseth to better allow the Alberta politician's constituents to communicate with him. This is the first political application for AD TAFFY® and potentially opens the door for future elections in Canada and globally.

Delivering an entirely new kind of "call to action" for online display advertising, AD TAFFY® provides the first-of-its-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY® proprietary technology eliminates the disconnect between online ads and off-line sales that often frustrates consumers and reduces completed online transactions. The system provides the vendor with customizable online location based and communications tools that give consumers an instant click-to-call option from the online browser through any voice telephone, land, mobile or VoIP, allowing the user and the advertiser to immediately connect, answer inquiries and efficiently complete any transaction.

The use of social media and engagement technologies goes beyond commercial applications as it allows leaders and their constituents to create value and dialogue. In his article prior to the election of President Obama, David Carr of the New York Times commented, "Senator Barack Obama understood that you could use the Web to lower the cost of building a political brand, create a sense of connection and engagement."

"We've already implemented AD TAFFY® for our web site and communications and the reaction has been excellent. We're thrilled with the opportunity it represents both professionally and personally as a consumer" said Mr. Storseth, MP for Westlock-St. Paul, Alberta. "AD TAFFY® technology allows me another vehicle by which I can stay in touch with my constituents and they with me."

The AD TAFFY® revenue model is driven by a combination of customizable offerings including cost per impression (CPM), cost per click (CPC) and cost per action (CPA) as well as development and set up fees for each prospective client.

"AD TAFFY® is the first display ad enhancement of its kind that allows brands to capture potential customers in that pivotal moment of desire and move them quickly to the engagement stage," said Brad Parry, Chief Marketing Officer with Intertainment Media, "Getting consumers to make the leap from online ad engagement to conversion has historically been quite a challenge, AD TAFFY® overcomes that barrier by creating a direct connection."

AD TAFFY® can bring integrated click-to-call functionality to any static display or multimedia/video web advertisement and can be rolled out on a CPM, CPC or CPA basis. The system provides not only the back-end technology for seamless and reliable simultaneous dialing, but also robust reporting for advertisers to measure campaign engagement and success. The AD TAFFY® merchant system can also be dropped into any website as an add-on bricks-and-mortar locator, providing a much more efficient "find a local retailer" option than most web-based solutions. AD TAFFY® is available with or without location-aware integration, making it ideal for both local/regional and national campaigns.

"With the recent commercial launch of AD TAFFY® along with its new and growing client base, Intertainment Media has now completed its initial commercialization phase across all of its operating divisions," said David Lucatch CEO, Intertainment Media Inc. "We are now fully engaged in building revenues for the company and ultimately delivering greater value for all of our stakeholders."

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About Ad Taffy: www.adtaffy.com Delivering an entirely new kind of "call to action" for online display advertising, AD TAFFY® provides the first-of-its-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY® proprietary technology eliminates the disconnect between online ads and off-line sales that often frustrates consumers and reduces completed online transactions. The system provides the vendor with customizable online location based and communications tools that give consumers an instant click-to-call option from the online browser through any voice telephone, land, mobile or VoIP, allowing the user and the advertiser to immediately connect, answer inquiries and efficiently complete any transaction.

About Intertainment Media: www.intertainmentmedia.com Itibiti Inc. and Ad Taffy are divisions of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information.

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