Intertainment Media Inc.
TSX VENTURE : INT
OTCQX : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.

August 08, 2012 09:22 ET

Intertainment's Ad Taffy® to Release Platform Updates Including Multilingual Capabilities & Mobile Offering

Technology Built to Help Brands Move Consumers from Intent to Action in the Digital & Mobile Ad Space

TORONTO, ONTARIO and NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA--(Marketwire - Aug. 8, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today that its AD TAFFY® platform (www.adtaffy.com) is releasing its updated web program and is currently in the final stages of internal testing on its Ad Taffy Mobile offering.

Delivering a new kind of "call to action" for online and mobile display advertising, AD TAFFY® provides the one-of-a-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY® eliminates the disconnect between online ads, other 'action' based ads and off-line sales that often frustrates consumers and drives away sales by giving consumers an instant click-to-call option through any voice telephone.

Enhancements to AD TAFFY®'s location aware platform include new multilingual functionality for the French, German, Italian and Spanish languages, greater customization and display capabilities as well as a smoother HTLM user interface. The Ad Taffy Mobile offering will provide brands with the opportunity to have consumers connect directly regardless of the manner in which they are consuming the message.

"The AD TAFFY® platform is now perfectly positioned to become an encompassing solution for domestic and international brands or businesses who struggle to move potential consumers from intent to action within a digital or mobile setting." said Brad Parry, Chief Marketing Officer with Intertainment Media. "The AD TAFFY® technology will facilitate on-line and mobile conversions by providing a direct to source connection for brands."

The AD TAFFY® revenue model is driven by a combination of potential sources including cost per impression (CPM), cost per click (CPC) and cost per action (CPA) as well as licensing and set up fees for each prospective brand client. The system provides not only the back-end technology for seamless and reliable simultaneous dialing, but also robust reporting for advertisers to measure campaign engagement and success. The AD TAFFY® merchant system can also be dropped into any website as an add-on bricks-and-mortar locator, providing a much more efficient "find a local retailer" option than most web-based solutions. AD TAFFY® is available with or without location-aware integration, making it ideal for both local/regional and national campaigns.

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About Ad Taffy:

Ad Taffy is a service of Intertainment Media Inc., a leading provider of technology and marketing solutions that empower branding, loyalty and consumer engagement initiatives. Through a combination of business programs, technologies and lifestyle applications, Intertainment helps companies of all sizes create revenue-driven socially engaging platforms. Visit www.adtaffy.com for more information.

About Intertainment Media: www.intertainmentmedia.com

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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