Intertainment Media Inc.
TSX VENTURE : INT

Intertainment Media Inc.

December 15, 2010 10:04 ET

Intertainment's itiBiti Delivers Key 1st Year Results

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - Dec. 15, 2010) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT) is pleased to announce that its wholly owned subsidiary, itiBiti, the Private label voice powered social media application has delivered a number of key performance metrics as it concludes its first full year of commercial beta launch operations. Some of the results include:

10 Private Label Programs underway

Strategic partnership with Cross Media-Works

$1 Million in contracted recoverable development fees

10 Million Minutes of running time

10 Minutes of average active user engagement time per session

2,000,000 minutes of videos watched

25 minutes per month of video views per user

1,000,000 actions on the application

FREE to download & use, the itiBiti application gives consumers instant access to an exclusive mix of services, content, promotions and communications. Users can talk for FREE with friends and family across North America courtesy of the built-in phone, join thousands of fans on Facebook and Twitter, and stay current with exclusive branded content as well as take part in promotions and offers.

The itBiti platform also includes the full suite of Microsoft Live Services featuring Bing Search, Instant Messenger and more. Microsoft Corp. has hailed the app as "the next generation of integrated social media applications - easy, scalable and fun."

The achievement of these milestones underscores the viability of the private label social media tool developed by Intertainment for major brands.

"This is a significant milestone for our itiBiti division. We believe that this achievement validates our ability to deliver a world class product for world class brands…" said Brad Parry, Chief Marketing, Officer Intertainment Media Inc., "and while we are pleased with what we've accomplished to date, we are even more excited for what lies ahead for us in the social media space."

To review the Company's corporate blog, please visit www.intertainmentmedia.com/blog

ABOUT ITIBITI: WWW.ITIBITI.COM

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones and tablet computing devices. Please visit www.itibiti.com to learn more.

ABOUT INTERTAINMENT MEDIA INC.: WWW.INTERTAINMENTMEDIA.COM

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum Fine Commercial Printing Limited. Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment.

Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forwardlooking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com.

The company does not undertake to update any forward-looking information except in accordance with applicable securities laws. This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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