Intertainment Media Inc.
TSX VENTURE : INT

Intertainment Media Inc.

June 30, 2009 09:00 ET

Intertainment's itiBiti to Offer Users Wicked Social Gaming

Free-to-play Massively Multiplayer Online Platform with Revenue Opportunities Now Available at Subagames.com

TORONTO, ONTARIO--(Marketwire - June 30, 2009) - Intertainment Media Inc. ("Intertainment") (TSX VENTURE:INT) announces today that its wholly owned subsidiary, Itibiti Systems Inc. ("Itibiti Systems"), has entered into a partnership agreement with Wicked Interactive Ltd. ("Wicked") to offer users of itiBiti, the private label social media platform, the Suba Games roster of Free-to-play Massively Multiplayer Online ("MMO's") games available at www.subagames.com. Through the partnership, itiBiti's major branded platforms will generate traffic and new users to Wicked Interactive's slate of online games, where players make in-game purchases, resulting in shared revenues for both companies.

Called "the next generation of integrated social media applications" by Microsoft Corp., itiBiti provides major brand partners with a full feature, revenue generating, turn-key platform integrating consumers and fans, or "clusters", into a robust and engaging desktop-based private label social media enterprise.

"itiBiti is offering brands and users a number of unique offerings that enhance the overall social media experience. Wicked's Suba Games platform gives users value and exciting game play and an ongoing revenue stream for itiBiti," said Mr. David Lucatch, President of Itibiti Systems and CEO of Intertainment.

According to a report from DFC Intelligence the Top 10 Money-Making MMO's of 2008 generated over $1.4 Billion in revenues. DFC's research also suggests that the worldwide online game market is forecasted to grow from $3.4 billion in 2005 to over $13 billion in 2011. Massively Multiplayer Online Role-Playing Games (MMO's) allow thousands of users to interact with one another in a virtual world, by assuming ongoing roles or characters with diverse features. This style of game allows for thousands of players to socially interact with one another as they grow and develop their own unique online identity providing a virtual fictional experience that millions of people worldwide enjoy.

Through the internet, video games have evolved into a social and community-based experience and Wicked Interactive's business model and its Suba Games Lineup exemplify this emerging trend. The Suba Games portal provides online users with Free-to-download and Free-to-play MMO games and features titles including fantasy MMORPG's Priston Tale and Metin2, military shooter, Cross Fire, and futuristic 3D Space Shooter, ACE Online. Though all players can play for free indefinitely if they choose, they also have the option of making micro-transaction purchases within the games. These transactions can enhance their gameplay experience, which in turn result in revenues for Wicked and ItiBiti.

"With our highly active community of users, this new partnership will provide Wicked greater reach to extend our unique Suba Games experience to a wider audience," said Mr. Garvin Yeung, CEO of Wicked.

itiBiti and Wicked will make the Suba Games portal available to all itiBiti clients.

About Wicked Interactive

Wicked Interactive Ltd. is a leading North American video game publisher, founded in 2008, and based out of Toronto, Canada. Through its Suba Games platform, www.subagames.com, Wicked Interactive has created a centralized destination where North American gamers can access a range of Massively Multiplayer Online (MMO) game experiences. The Wicked Interactive mission is to provide an exciting and robust MMO game experience that is free and enjoyable to everyone.

About SUBA GAMES

Suba Games is host to a collection of the best free MMO games available. A Suba Games account provides unified access to all Suba Games' free online titles including, Metin2, Cross Fire, ACE Online, Priston Tale, and the upcoming Priston Tale 2. All Suba Games titles operate on a unified currency. Suba Games supports engrossing social functions and community features. Visit www.subagames.com to enjoy the Suba Games experience.

About Itibiti Systems Inc.

Itibiti Systems' platform, itiBiti, is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing entertainment, communications and social networking initiatives displayed directly onto a user's computer desktop - providing major global brands with the unprecedented ability to power their social media and marketing efforts within a unique, private label loyalty and revenue platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the Microsoft Windows Live platform. Users have the ability to access itiBiti using their Windows Live ID, giving them direct access to a number of Microsoft services. Itibiti Systems is currently in the planning stage for a mobile version of its product offerings.

About Intertainment

Intertainment Media Inc. (www.intertainmentmedia.com) is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Additionally, Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (www.eyerockdigital.com), No Good TV (www.ngtv.com), View2gether Inc. (www.view2gether.com), Itibiti Systems Inc. (www.itibitisystems.com) and Magnum Fine Commercial Printing Limited (www.magnumprinting.com).

Headquartered in Richmond Hill, Ontario, Canada, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Certain information set forth in this press release contains forward-looking statements. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Company's control, including the impact of general economic conditions, industry conditions, volatility of oil and gas prices, currency fluctuation, competition from other industry participants, the lack of availability of qualified personnel or management, stock market volatility and ability to access sufficient capital from internal and external sources. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. Actual results, performance or achievement could differ from those expressed in, or implied by, these forward-looking statements, and accordingly, no assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits will be derived there from. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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