Intertainment Media Inc.

Intertainment Media Inc.

June 20, 2011 03:00 ET

Intertainment's Ortsbo Begins Full Rollout of Ortsbo For Microsoft Outlook ("O4O") and Accelerates Cloud App Ortsbo For Microsoft Windows Azure

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - June 20, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announces that Ortsbo (, the real time experiential translation platform, has begun the full rollout of its multi-language application for the world's most popular email platform, Microsoft Outlook. Users who register at for the free trial of Ortsbo for Outlook, or "O4O" will receive the ability to send and receive emails in over 50 languages. Later this year, Ortsbo will release Ortsbo 2.0 expanding the entire platform of services with 80 languages and enhanced email, online, mobile, portable, translation and learning based language services.

All currently registered and new O4O users who register by early August 2011 will be eligible to participate in Ortsbo's Cruise Into Translation promotion and have the opportunity to win 1 of 5 trips on the KISS KRUISE in October 2011. Ortsbo is making available up to 10 Million copies of O4O beta for initial free trials and users who choose to convert to the full version of O4O will be entitled to initial introductory pricing of as low as $29.95 US for the application.

Ortsbo has also begun to ramp up its activation of users on its cloud computing based Windows Azure Platform, providing global users of Ortsbo the ability to connect through any desktop, mobile or portable computer browser. Ortsbo for Azure is a HTML based platform and does not require any downloading, allowing users in both consumer and commercial settings to use the program. Recent tests of the updated platform have seen the daily traffic accelerate by up to 150% over the previous records set for Ortsbo engagement and without the time delays experienced with the Silverlight version of Ortsbo. The Company is confident that Windows Azure will allow virtually unlimited global connections and immediate response for the Ortsbo platform. Ortsbo plans to release additional user statistics as it completes testing of the new platform.

When initially launched in July 2010, Ortsbo's social media translation platform conventional infrastructure was designed to handle the expected first 2 to 3 years of operations and/or an expected 12 Million monthly users. Ortsbo exceeded all growth projections in its first 9 months, growing to over 16 Million monthly users by the end of its first 10 months, which required the Company to accelerate development of its 2nd generation platform. Ortsbo has chosen to move its continuing and future technical operations to the Microsoft's Window Azure platform providing a virtually unlimited operational environment to service user needs globally.

The time spent over the past 2 months to initially re-engineer Ortsbo for cloud computing and the switch to Windows Azure has saved Ortsbo and Intertainment considerable capital costs as the Company had initially planned to install up to 7 data centers around the globe at an expected cost of well over $10 Million with increased ongoing infrastructure and manpower services. With the move to the cloud with Windows Azure, those capital costs have effectively disappeared allowing the Company to focus its capital on growth, revenue acceleration, increasing its intellectual property suite and merger and acquisition opportunities.

During Summer 2011, the Company is expected to debut its Ortsbo mobile platform form many of the world's most popular platforms and several apps for Apple and Android based devices.

Upcoming Events:

June 22, 2011 – Steve Nash Foundation Showdown In Chinatown

Ortsbo presents, two-time NBA MVP Steve Nash's Showdown in Chinatown charity soccer match event in New York City. The event will consist of a competitive soccer game featuring NBA and professional soccer athletes and Ortsbo will provide a global, real-time chat environment at 11 am Eastern allowing Steve Nash and the Showdown athletes to interact seamlessly over social media platforms with fans in over 50 languages. To participate, register at

Through August 2011 Ortsbo 040 - With the launch of Ortsbo's email plug in for Microsoft Outlook, or "O4O", Ortsbo is launching a unique promotion: Ortsbo Cruise Into Translation. Users who register and install O4O through August 2011 will have the opportunity to win 1 of 5 trips on the KISS KRUISE in October as well as other VIP prizes. Additional contest ballots will be available for people who refer friends that register and install O4O. To register, please visit

Ortsbo In The News:

For an overview of Ortsbo news articles, please visit or the Intertainment Media blog

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

About Ortsbo Inc.

Ortsbo ( is an experiential services platform that enables real-time language and conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Ortsbo's flagship product for social media ( supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter.

Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Ortsbo has also engaged two-time NBA MVP Steve Nash to become an official spokesperson and Athlete Ambassador allowing Ortsbo to open up its services to the global sports arena where the challenge of fans and athletes speaking different languages can pose a significant obstacle in achieving global connectivity and consciousness.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is publicly listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and trades in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe, on the FRANKFURT Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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