Intertainment Media Inc.
OTC Bulletin Board : ITMTF

Intertainment Media Inc.

May 02, 2011 10:21 ET

Intertainment's Ortsbo Real Time Translator Accelerates With 14.55 Million Unique Monthly Users & Over 200 Million Minutes of Total User Engagement

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - May 2, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, language translation platform, (, continues to accelerate, reaching 14.55 Million Unique Monthly Users, month over month for the period ended May 2, 2011. Since launch in late July 2010, Ortsbo has recorded over 201 Million minutes of User Engagement, over 144 Million Page Views, approximately 44 Million Unique Users and in excess of 64 Million Online Sessions. All of the Ortsbo performance metrics are validated independently through 3rd party verification including Google Analytics.

In the past week, Ortsbo has generated over 18 Million minutes of User Engagement – a new record for weekly minutes of User Engagement, 14.9 Million Page Views, 6.2 Million Online Sessions and 4.5 Million Unique Users.

The methodology used by Intertainment and Ortsbo to collect, record and report results is verified and validated through Google Analytics; the world's leading analytic platform for Internet websites. Over 12 Million websites use Google Analytics to determine, verify and validate the nature and amount of traffic on their sites, including leading websites like Twitter, LinkedIn, Answers, Pandora, IMDB, Match, Huffington Post and others.

According to Google Analytics reports, over 80% of users visit Ortsbo web sites directly and are not using search engines or third party referrals. With over 115,000 Facebook Fans and over 13,000 Twitter followers, the Company continues to experience viral growth opportunities.

The following graph indicates key performance metric growth since September 2010:

Gene Simmons Live & Global – May 20, 2011 – Online at

On April 20, 2011 Ortsbo announced that together with international rock legend, accomplished global entrepreneur, Ortsbo business partner and spokesman, Gene Simmons and sponsor Live Nation will present Gene Simmons Live & Global, an interactive global event allowing people all over the world to chat with Mr. Simmons in 53 languages. The event will be broadcast around the world from the Rodeo Ballroom of the Beverly Hills Hotel on Friday, May 20, 2011 beginning 7:30 am Pacific. Users can register at

Mobile Applications

Ortsbo is developing social media translation apps mobile applications for popular smartphones (Android, Apple, BlackBerry, Windows Phone) and portable computing devices. These applications will begin to release during the current business quarter and throughout the Summer of 2011.

Ortsbo Revenue Opportunities:

Unlike other social media platforms that may experience limited revenue opportunities, Ortsbo has been developed with the ability, in time, to generate revenues from a number of key sources, including, but not limited to:

Social Media – as with many other social media platforms like Facebook, MySpace and Twitter, Ortsbo has initiated advertising and sponsorship programs, allowing advertisers to reach users, through customized offers, on demand and targeted advertising. To maximize long term value, Ortsbo has made advertising available to companies around the globe and has been sharing its independently verified analytics with existing and potential advertisers.

Email – Ortsbo has developed an email translation platform that simply "plugs-in" to existing email applications. The first of these coming to market shortly is Ortsbo for Microsoft Outlook, or "O4O". The product allows instant translation of email with original language attachments. Ortsbo has launched a pilot web site and expects to make it publicly available shortly. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

Licensing & RSS Feeds – Ortsbo is currently negotiating with a number of firms for the implementation of its licensed translation and RSS feed programs. These programs allow gaming, entertainment, dating and other online entities to provide their users with instant translation of text based conversation, creating a "one language environment". Ortsbo's RSS Feed platform allows users to receive feeds in almost any language. Revenue for these programs are based on paid licensing fees, which may include upfront implementation fees and time, usage based payments.

Private Chat Networks – Ortsbo has developed the ability for organizations to implement their own, private, encrypted and secure chat platforms that can be tailor to a single language or multi-language capabilities. These programs are currently available and the Company is working on partnership sales channel models. This product is available on a bulk, time based payment model or through a seat, or users based payment model.

Sponsored Events – with events like Gene Simmons Live & Global, Ortsbo has developed a unique multi-language, multi-user chat platform that is attracting sponsors that wish to reach users globally. Fees for sponsorship, depending on the event and business terms, include media rights, product placement fees and revenue sharing.

Language Learning – recently, Ortsbo announced a deal with Toronto based, Lingo Media to develop and implement an online language learning center. Users can pay, on demand, by module or course for highly engaging language learning tools. Ortsbo will receive 50% of the revenue from the program.

Apps – Ortsbo is developing for mobile and portable computing a series of native applications for many of the most popular smartphones and tablets along with new and entertaining language based apps. These applications will begin to release during the current business quarter and throughout the Summer of 2011. Revenues will be generated through user downloads and sponsor programs.

Mobile Messaging – Ortsbo is currently developing key mobile technology to allow multi-language messaging across mobile devices. Revenues will come from micropayment and carrier based applications. Further details will follow as they become available.

Ortsbo supports global communications with instant translation capability, real time multi-lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Given the significant increase in overall usage, Ortsbo has addressed any near term and future concerns for server, bandwidth and computer system management. Working with Microsoft, Ortsbo has agreed to move its computer operations to Microsoft cloud solutions, Windows Azure. This solution will provide Ortsbo with access to effectively infinite server capacity and bandwidth and reduce capital expenditures significantly, as the Company will not have the need for massive infrastructure investment. Ortsbo is currently in the process of implementing its Azure application and expects to be fully engaged throughout this business quarter.

Full details of news coverage can be found at the Intertainment web site –

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To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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