Intertainment Media Inc.
TSX VENTURE : INT
OTC Bulletin Board : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.

February 16, 2011 09:15 ET

Intertainment's Ortsbo Real Time Translator Breaks Language Barrier for Online Gaming, Dating & Entertainment

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - Feb. 16, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, translation platform, Ortsbo.com, has developed a new application for the online entertainment and gaming industry that allows users to instantly translate chat with other participants in any of 50+ languages in real time. This 2 way system breaks down the cultural and social barriers that currently exist in Massive Multiplayer Online Role-Playing Games (MMORPG), social and casual gaming and online entertainment venues. In addition to gaming, the license based Ortsbo multi-lingual chat API can also be integrated into online dating and other chat venues.

Ortsbo's multi-lingual chat API (Application Programming Interface) allows chat messages from a 3rd party site to be instantly translated, creating a real time Universal Translator for participating web sites and online platforms. The application is available for commercial use and revenue is expected to be generated through licensing fees and revenue share.

According to Strategy Analytics, the growth of the MMORPG market, which exceeded $5 Billion in 2009, and is expected to reach $8 Billion in revenues, is being primarily driven by the momentum of the Asian online game companies. Companies like Blizzard Entertainment which has over 12 Million users for World of Warcraft, dominate the slower growing US and European markets, while Netease, Nexon, NCsoft and Shanda are leading the Asian market growth.

In July 2010 Screen Digest reported that the fast growing social and casual gaming market surged to $639 Million in 2009 up from $76 Million in 2008 and expected to reach $1.5 Billion by 2014. According to the report, average monthly users have grown to over 500 Million globally with the US being the largest current market. China, Russia and Germany are all expected to grow significantly during the next 5 years.

"The challenge with online games, dating and other sites where people congregate is that participants speaking different languages have difficulty interacting with others. Ortsbo provides the technology bridge allowing gaming, dating, entertainment and other chat sites to provide a rich, interactive and immersive social experience on a global scale," said David Lucatch, President, Ortsbo Inc. / CEO, Intertainment Media Inc.

People can continue the multi-lingual chat experience in real time, in over 50 languages with their friends, colleagues and families at www.ortsbo.com as Ortsbo's multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile devices as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo now provides instant translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

With 5.1 Million unique monthly users, and 1.8 Million online sessions and over 6.7 million minutes of user engagement on a weekly basis, Ortsbo continues to accelerate its marketing initiatives. Language and communication barriers continue to erode as Ortsbo users are spending up to 15 minutes per session using Ortsbo's translation services instantly chatting with friends, families and colleagues in real time in over 50 languages.

To become a Facebook Fan of Ortsbo, sign up at www.facebook.com/ortsbo

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit www.intertainmentmedia.com/blog

Ortsbo: www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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