Intertainment Media Inc.
OTC Bulletin Board : ITMTF

Intertainment Media Inc.

March 21, 2011 09:07 ET

Intertainment's Ortsbo Real Time Translator Empowers Real Time Multi Lingual Global Communications-9 Month Results

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - March 21, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that its social media, real time, language translation platform, (, continues to accelerate growth in its first 9 months of operations with 10.5 Million minutes of User Engagement in the past week initiated from over 3.1 Million Online Sessions. Ortsbo's weekly growth was fueled by 2.2 Million Unique Users generating over 6.4 Million Page Views and as at March 21, 2011, active monthly unique users, month over month, now stand at 7.9 Million, which is a 25% increase since the end of February.

With over 79% of Ortsbo users coming directly to and, Ortsbo continues to experience explosive viral growth with the vast majority of users coming directly to the web sites versus the use of search engines or third party referrals.

Ortsbo has also experienced significant growth in its user appreciation programs with approximately 51,000 Facebook Fans even though Facebook is not available in China and currently China users represent the largest group within Ortsbo. The number of Ortsbo Facebook Fans is significant, as a comparison Google Translation, with its market dominance and only one of Ortsbo's many features, only has over 61,000 Facebook Fans.

Key highlights of Ortsbo in its first 9 Months:

Launch of on July 22, 2010 with real time chat for over 50 languages

Growth to 7.9 Million Unique Monthly Users

110.5 Million Minutes of User Engagement

74.4 Million Page Views

33.1 Million Online Sessions

22.4 Million Unique Visitors From Over 170 Countries / Territories

51,000 Facebook Fans

8,000 Twitter Followers

Exceeded Facebook year 1 and year 2 results

75% achievement of Facebook year 3 results

Exceeded Gmail year 1 and year 2 US results

Major marketing push into BRIC regions (Brazil, Russia, India and China)

Launch of integrated ad platform

Initiated Mobile / Portable computing platform development

Launch of translation API for Gaming, Entertainment, Online Chat / Dating

Negotiated majority control of all technology components

Major global news coverage

Rejection of 2 divestiture offers and effective increase in INT shareholder value

Ortsbo supports global communications with instant translation capability, real time multi-lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world.

The following graph displays the significant growth of key performance metrics of Ortsbo.

To view the graph Ortsbo Performance Metrics March 21 2011, please visit the following link:

Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favour the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu­Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

As part of the commercial launch of Ortsbo for Microsoft Outlook, allowing instant translation of email with original language attachments, Ortsbo has launched a pilot web site and expects to make it publicly available shortly. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

As part of Ortsbo's ongoing commitment to improving the translation experience and to keep pace with accelerating demand, Ortsbo has begun to deploy additional infrastructure to handle the service loads placed on it by global users. The initial improvements have resulted in reduced load times and has improved overall user experience.

Full details of news coverage can be found at the Intertainment web site –

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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