Intertainment Media Inc.

Intertainment Media Inc.

January 04, 2011 11:00 ET

Intertainment's Ortsbo Real Time Translator Exceeds 30 Million Minutes of User Engagement Tripling Activity In Less than 50 Days

NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - Jan. 4, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company")(TSX VENTURE:INT) announces that its social media, real time, translation platform,, has more than tripled its User Engagement in less than 50 days to over 32 Million minutes of user engagement. These results have directly increased available advertising impressions, allowing Ortsbo to deliver over 5.5 million weekly global ad units. Advertising revenue together with the upcoming commercial release of Ortsbo's email translation application for Microsoft Outlook are key elements of Ortsbo's monetization strategy.

With over 500,000 unique users on a weekly basis, over 95% reaching directly, Ortsbo continues to accelerate its marketing initiatives with viral results. Language and communication barriers continue to erode as Ortsbo users are spending up to 15 minutes per session using Ortsbo's translation services instantly chatting with friends, families and colleagues in real time in over 50 languages.

Since its launch on July 22, 2010 Ortsbo has achieved the following metrics:

32 Million Minutes of User Engagement

19 Million Page Views

9.8 Million Online Sessions

6.6 Million Unique Visitors From Over 170 Countries / Territories

18,700 Facebook Fans allows people to instantly chat from a single online site in real time, in over 50 languages with their friends, colleagues and families. Ortsbo connects to PC and Mac computers, mobile devices as well as all major search engine instant messaging ("IM") platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo now provides instant translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

With beta trials underway, Ortsbo is finalizing its commercial release schedule for its translation module for email applications. Ortsbo for Microsoft Outlook provides instant translation of both sent and received emails, with original language attachments, making it easy to communicate via email in multiple languages. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

With the accelerated growth, popularity and global reach of Ortsbo, as well as the upcoming commercial launch of Ortsbo for Outlook, the Company has engaged the Corum Group ( (Seattle and Zurich), a global leader in software mergers and acquisitions to assist with its strategic opportunities. The Company has considered independent offers and feels that working with Corum provides potentially higher value for Ortsbo. The Company will provide further updates as they become available.

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum.

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT).

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information