Intertainment Media Inc.
OTC Bulletin Board : ITMTF

Intertainment Media Inc.

April 11, 2011 09:00 ET

Intertainment's Ortsbo Real Time Translator Reaches 11 Million Unique Monthly Users

Key Performance Metrics Hit New Records - Page Views Up Over 80% Weekly

NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA and SAN MATEO, CALIFORNIA and TORONTO, CANADA--(Marketwire - April 11, 2011) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCBB:ITMTF)(FRANKFURT:I4T) announces that with its agreement with Ortsbo spokesperson and business partner, international rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons and the launch of its new web site that includes an easy to use HTML version of Ortsbo, the leading social media, real time, language translation platform, (, has accelerated its performance over the past week, bringing the number of month over month active unique monthly users to over 11 Million. This milestone has been achieved in less than 10 months, closing in on the 12 Million active monthly unique milestone set by Facebook in its first 3 years.

Ortsbo's Key Performance Metrics continue to accelerate at record pace. Over the past week, ended April 11, 2011, Ortsbo users generated approximately 15.8 Million minutes of User Engagement, 12.9 Million Page Views, 5.5 Million Online Sessions by 3.4 Million Unique Users. All weekly Key Performance Metrics were at new record setting levels with increases week over week reaching to over 80%.

Mr. Simmons has already added significant value for Ortsbo, having created the new Ortsbo logo and together with Richard Abramson, have introduced Ortsbo to a number of business, entertainment and sports organizations, which Ortsbo has begun to develop business relationships.

This past week, Mr. Simmons commented to Variety and The Toronto Star, "Ortsbo takes a sledgehammer to the Tower of Babel that is modern communication," Simmons said. "It connects humanity in real time. We are all one people."

Given the significant increase in overall usage, Ortsbo has addressed any near term and future concerns for server, bandwidth and computer system management. Working with Microsoft, Ortsbo has agreed to move its computer operations to Microsoft cloud solutions, Windows Azure. This solution will provide Ortsbo with access to effectively infinite server capacity and bandwidth.

Windows Azure is the operating system for the cloud and serves as Microsoft's cloud services development, hosting and management environment. Windows Azure provides on-demand compute, storage and content network delivery capabilities to host, scale and manage web applications through Microsoft data centers.

Companies, like Twitter, experienced significant issues early on as usage expanded and prior to cloud applications, response time was limited, in many cases, to server delivery and installation. The Company believes that its continuing relationship with Microsoft and the deployment of Windows Azure, will provide an almost instant response to future increases in usage and allow Ortsbo to focus on its product development rather than increase management costs of infrastructure development.

The following graph displays the significant growth of key performance metrics of Ortsbo: To view this graph, please visit the following link:

Ortsbo experiences direct visitors of over 80% with strong viral growth as the vast majority of users are coming direct to the Ortsbo web sites and are not using search engines or third party referrals.

The following are key highlights of Ortsbo since launch (July 22, 2010):

Growth to 11 Million Unique Monthly Users

148.5 Million Minutes of User Engagement

101 Million Page Views

45 Million Online Sessions

26.9 Million Unique Visitors From Over 170 Countries / Territories

90,000 Facebook Fans

11,000 Twitter Followers

Ortsbo supports global communications with instant translation capability, real time multi- lingual social media chat and instant Twitter translation allowing users to communicate with family, friends and colleagues around the world.

Ortsbo provides users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number 1 usage country for Ortsbo followed by Brazil, the US, South Korea, Canada, Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 user countries have a combined population of over 3.4 Billion people.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engine chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

As part of the commercial launch of Ortsbo for Microsoft Outlook, allowing instant translation of email with original language attachments, Ortsbo has launched a pilot web site and expects to make it publicly available shortly. The email plug-in module will retail for $29.95 US. Ortsbo also offers a secure, multi-user, multilingual chat module for the commercial market.

Full details of news coverage can be found at the Intertainment web site –

To become a Facebook Fan of Ortsbo, sign up at

Follow Ortsbo on Twitter

To review Ortsbo's weekly performance metrics and the Company's corporate blog, please visit

About Ortsbo:

Ortsbo ( enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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