Intertainment Media Inc.

Intertainment Media Inc.

November 06, 2013 13:00 ET

Intertainment's Ortsbo Technology Update

TORONTO, CANADA--(Marketwired - Nov. 6, 2013) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that its subsidiary Ortsbo has achieved a number of key, effective technology milestones, which it believes enhances the value of its products and services and will ultimately lead to increased revenue opportunities. These include the full live client launch of its customer care program, commercial email communications & support services and progress with key technology patents.

Evolving communications within the customer care sector is the prime objective of Ortsbo as major brands continue to move customer care to global facilities. Key issues in the Business Processor Outsourcing (BPO) space continue to be language and wages, and Ortsbo, through its Customer Care SaaS platform, creates a "one language" model, allowing clients to communicate with their customers regardless of the native language spoken by the customer service agent or the customer. This allows BPO's to provide customer care on the most cost efficient basis, no longer chasing native language speakers and locating facilities where wages and service offerings are most efficient.

In recent months, Ortsbo announced initial deals with BPO's TELUS International and Startek. While initial development and integration took over 2 years to meet full commercial expectations and become market ready, Ortsbo has now successfully launched its first commercial programs in Customer Care Online Chat, allowing customer care agents to provide online services in multiple languages regardless of the customer care agent's native language. This service is built on a Software as a Service (SaaS) model, which has proven to be scalable to large organizations. Ortsbo has now been officially included in key RFPs to a series of global brands and expects installations and associated seat, licensing and professional services revenues to accelerate in the upcoming quarters.

In early November, at the request of current and potential clients, Ortsbo delivered its first demonstrations of its Customer Care Email Support program. Earlier in its first phase of development, Ortsbo introduced an early stage email platform for Outlook and has retooled the program at the request of its partners to provide a commercial grade email platform that will integrate with Customer Relationship Management (CRM) software like and other platforms that provide global email customer support allowing customer care agents to respond to email in multiple languages. This commercial addition to the Ortsbo suite is a new revenue module and increases the opportunities for Ortsbo to provide global support services in the customer care arena. Ortsbo's BPO partners already have clients that have requested the services.

During this past year, Mr. Anthony Pearlman, President and COO of Intertainment led the acquisition, revitalization and sale of the Poynt assets and after the sale in late July 2013, Mr. Pearlman provided full time support for the program to Sprylogics Inc. as part of our continued support and interest in the program. Mr. Pearlman has returned to Intertainment effective November 1, 2013 and in addition to his corporate duties has taken on the role of leading the management of Intertainment's portfolio investments. As Ortsbo is a prime subsidiary, Mr. Pearlman is working with the Ortsbo management team to increase sales, revenues, technology development and support programs.

In view of recent favorable North American review and comment on key wireless patent applications, Ortsbo is now turning its attention with respect to its patent portfolio to international opportunities where its products and services can greatly affect the way commerce and communications are conducted and is moving forward with registration processes in key global markets.

The Company continues to pursue US opportunities for Ortsbo and is working with its fiscal advisors as Ortsbo continues to accelerate its business. In addition to recent activities with Yappn Corp., Ortsbo continues to pursue additional options to independently move forward as a separate enterprise.

"Ortsbo has the promise of creating a revolutionary change in global communications in the customer care arena," said David Lucatch, President and CEO Ortsbo. "Ortsbo has successfully been deployed in a true commercial, revenue centric environment and continues to accelerate its opportunities with BPOs and direct clients."

About Intertainment -

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties and has investments in leading edge technologies and social media platforms. For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York and Los Angeles, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSXV:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the Open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

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