Intertainment Media Inc.

Intertainment Media Inc.

August 01, 2012 09:15 ET

Intertainment's Redesigned KNCTR® Ready for Public Beta

New design, functionality and social offering to lead to greater user engagement and now counts over 3.5 million unique installation in North America

TORONTO, ONTARIO and NEW YORK, NEW YORK and LOS ANGELES, CALIFORNIA--(Marketwire - Aug. 1, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today that its proprietary social entertainment and communications application KNCTR® (pronounced "Connector")- a key program within Intertainment, is releasing its public beta of the redesigned and retooled KNCTR® platform and will make the application available to the general market once the beta period is completed which is currently underway with selected KNCTR® users receiving their updated application.

Based on very positive engagement and usage patterns and feedback The KNCTR® platform underwent a review and redesign over the past several months as the Company looked to build on what was an already established consumer 'must use' application. The initial user base provided insight and a roadmap for Intertainment to provide a more intuitive user experience, expanded social media aggregation functionality like Twitter and Facebook, increased user customization as well as improved call quality. KNCTR® is also engaged in supporting the development of an application for portable computing applications, allowing users to make phone calls from tablet computers.

When combined with the diverse video offering on the KNCTR® platform, the Company anticipates that the new elements will lead to an accelerated install base of users, greater engagement metrics for the application and provide opportunity for increases in the proven advertising revenue platform and accelerate further monetization opportunities through greater scalability.

"From the outset, our plan with KNCTR® was to develop a platform that provided consumers with a unique and value based experience, while at the same time providing brands and advertisers a platform from which they could build stronger relationships with consumers in a more intimate environment." said Brad Parry, CMO Intertainment Media Inc. "We believe that with the consumer and brand feedback received, we've achieved a fabulous balance that allows for a user experience that fosters a greater propensity for engagement and an ability for maximizing the revenue return potential of the platform."

The current version of the KNCTR® platform continues to deliver extremely solid results with over 3.5 million unique North American installations and daily user engagement minutes that have remained at or above the average since the launch of the platform. The active user engagement continues to make the KNCTR® platform a key tool for brands and consumers alike with the app featuring video content, integration of social media and the ability to make FREE long distance phone calls to cell phones and land lines to anywhere in North America.

The KNCTR® platform quickly established itself as a key awareness vehicle for brands and advertisers and now with an expanded ability to use and leverage social tools like Twitter and Facebook as well as bring in customized RSS news feeds directly into the KNCTR® application, users will now more easily be able to update their profiles, post and follow seamlessly from within the KNCTR® application.

Unlike Skype, the telephone feature on KNCTR® is completely free to the consumer allowing FREE local and long distance calls to mobile phones and land lines. KNCTR® is a premium advertising model that allows for branded sponsorship, pre-roll and display advertising opportunities for brands and service providers alike.

Notably, the app has been hailed by Microsoft Corp. as "the next generation of integrated social media applications - easy, scalable and fun."

Full details of news coverage can be found at the Intertainment web site -

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About KNCTR:

The KNCTR® app enhances the user experience by delivering a variety of new, fresh and daily content including Celebrity News and Information, Movie Trailers, Automotive Reviews as well as Technology Reviews. KNCTR® app is FREE to download & use, opening full-screen on the desktop as soon as the computer is turned on. With just one tool, consumers now have immediate access to fresh content, premium services, and no-cost communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, sample a wide selection of news & information feeds, enjoy VIP access to the latest client promotions, updates and more.

About itiBiti:

itiBiti provides global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Please visit to learn more.

About Intertainment Media:

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti (KNCTR), Ortsbo, Deal Frenzy and Magnum, with investments in leading edge technologies and social media platforms including For more information on Intertainment and its properties, please visit

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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