January 31, 2008 10:01 ET

Interview Advisory: Canadians Choosing to Hit the Pillow Over Hitting the Pool

Typical news pitches got you tired? Here's a story that's a real sleeper

CALGARY, ALBERTA--(Marketwire - Jan. 31, 2008) - With an overwhelming one in four Canadians sleep deprived(i), many companies are jumping on the 'bed wagon' with new products to help Canadians get their zzz's, from sleep-inducing candles to sleep pillow mist.

There has been an awakening in the hotel industry of sleep-oriented amenities to better service their guests. From luxury bedding and mattresses to sleep concierges, hotels are pulling out all the stops to give Canadians what they really want - a good night's sleep.

Starting February 6th, hotels expert Jennifer Drew will unveil findings of a new Reid survey about Canadians choosing to hit the pillow over hitting the pool. Some discussion topics include:

- The top hotels in Canada to get a good night's sleep
- Tips for Canadians to get the best snooze away from home
- Canadian sleep habits and rituals on vacation
- Is a ZZZ vacation the 'next big thing in travel?'

- Images and b-roll are available to accompany Jennifer Drew's findings

(i) according to the Sleep Council of Canada

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