Pizza Pizza Limited

Pizza Pizza Limited

February 01, 2010 11:29 ET

Interview Opportunity-Super Bowl Sunday: A Major Impact on the Canadian Food Industry

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2010) - Last year Super Bowl Sunday was Pizza Pizza's third busiest day of the year. On game day the pizza chain processes, on average, approximately two orders every second, representing a 45% increase over orders from the week prior. Last year during Super Bowl Sunday Canadians ordered:

  • Over 40,000 pizzas
  • More than 100,000 individual chicken wings
  • And, over 30,000 individual chicken bites
WHAT: Pat Finelli, the chief marketing officer at Pizza Pizza, is available for interview to discuss:
  • The impact of the Super Bowl on the Canadian food and retail market
  • The Super Bowl perfect party food: pizza, pasta and wings
  • Expert advice from Pizza Pizza on party planning for the Super Bowl
  • Challenges of marketing during the Super Bowl: Breaking through the 'white noise'
WHEN: Interview dates and times can be coordinated, for the week leading up to Super Bowl Sunday (Feb 7th), upon requests
WHERE: Interviews can be conducted over the phone. Menu samples are also available upon request.

Contact Information

  • For more information or to schedule an interview, contact:
    Torchia Communications
    Eric Butler
    416-341-9929 ext. 228
    Torchia Communications
    Kathleen Stelmach
    416-341-9929 ext. 227