SOURCE: Intlock


September 28, 2011 15:43 ET

Intlock Intros SharePoint Marketing Suite for Enterprise Websites and Intranet Portals

SharePoint Marketing Suite, Developed With Microsoft for SharePoint, Provides a Comprehensive Marketing Solution for SharePoint Enterprises

BROOKLINE, MA--(Marketwire - Sep 28, 2011) - Intlock, the leader in enterprise marketing and analytics solutions for intranet portals and websites, announced the release of the CardioLog SharePoint Marketing Suite. The CardioLog SharePoint Marketing Suite enables a seamless integration with SharePoint, and uses high-end technology to provide accurate and insightful analytical information about SharePoint, based on SharePoint's hierarchy, taxonomy, content and user metadata.

As many organizations are using SharePoint not only for their intranet portal but also for their Internet and extranet sites, the growing demand for advanced marketing services brings about the need for a single marketing suite for SharePoint, which can provide much more than statistics and usage reports, helping organizations make their website more effective and valuable. The SharePoint Marketing Suite, developed with Microsoft for SharePoint, is a unique solution in the SharePoint arena, as it is specifically designed for SharePoint environments. SharePoint Marketing Suite is provided as an on-premise solution which allows for full privacy and ownership of data, something many online providers do not provide. Along with premium support and its long list of satisfied mega enterprise customers, the SharePoint Marketing Suite provides the right solution for organizations using SharePoint 2010, SharePoint 2007, and SharePoint 2003.

The SharePoint Marketing Suite provides a rich marketing offering built into the SharePoint environment and aims to improve enterprise websites and intranet portals with the following services:

  • Web Analytics - Real time analytics, event tracking, path analysis, internal search, data export API, customized dashboards and reports, and automatic alerts.
  • InSight - Next generation analytics decision making engine: automatic detection of significant changes in website usage patterns.
  • Campaign Tracking and Advertising Effectiveness - Campaign and traffic source tracking, goal and funnel analysis.
  • Optimization - Behavioral targeting, A/B and multivariate testing, social media targeting.
  • Visitor Profiles - User segmentation, demographics, audience targeting, user engagement, user activity reports.
  • Voice of Customer - Page-based comments, surveys, website satisfaction polls.
  • SEO - SEO violations and errors, page and website speed, search engines and keywords reports.
  • Visitor Recording - Browser session recordings, mouse tracking, funnel drop-out videos.
  • Affiliates - Campaigns, trackers and tracking links management, built in pixel tracking support.
  • Plugins - CRM integration, third party tools integration, web marketing automation middle-ware.

The SharePoint Marketing Suite allows one to control and monitor website activity, business processes, and knowledge management. Customers can maximize ROI from website investment by assuring that the website and its connected applications are functioning in an optimal manner. Furthermore, the SharePoint Marketing Suite acts as a middleware platform for implementing and integrating third party marketing services and tools for SharePoint websites and intranet portals.

The SharePoint Marketing Suites helps enterprises:

  • Empower the marketer
  • Experience ease of use
  • Establish brand loyalty
  • Engage your audience
  • Know your customers
  • Generate increased demand
  • Expand your customer's community
  • Gain centralized control
  • Synergize all services in one solution
  • Integrate your key third party tools

"Intlock's integrated analytics and marketing solution is a win for customers who are looking to take their SharePoint-based solutions the last mile into the Marketing arena," said Romi Mahajan, Director of Sales and Strategy, Digital Marketing Platform Team, MSFT. "It's exciting to see great ISVs leveraging the platform in accord with customer needs."

"Providing one of the most enhanced analytics and marketing solutions built on Microsoft technology, Intlock's collaboration with Microsoft on the SharePoint extended environment has proven itself time after time," said Dror Ben-Ishay, CEO, Intlock. "The growing demand for advanced marketing services and solutions brings about the need for a single SharePoint marketing suite, which can help organizations make their website and portal more effective and valuable. In many cases, website managers require that these marketing services and solutions be specifically designed for SharePoint, since conventional standalone web tools fail to fulfill this need."

About Intlock
Founded in 2005, Intlock is the leading provider of cross-platform analytic and marketing solutions that uniquely address enterprise intranet portals and websites' needs. CardioLog, the company's flagship product provides unique insights into portal and website activity, helping users understand site effectiveness and opportunities for improvement, in order to streamline customers ROI, business operations, reduce costs and enhance the bottom line. Intlock is led by a team of experienced corporate executives, analytics pioneers and entrepreneurs with a long and successful track record. The company has a US office outside Boston, Massachusetts. For more information visit or contact us at

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