SOURCE: Responsys

March 26, 2007 13:19 ET

Intrawest Courts Spring Skiers With Innovative Email Marketing From Responsys

Personalized Emails Deliver a Differentiated Customer Experience for North America's Most Popular Mountain Destinations

REDWOOD CITY, CA -- (MARKET WIRE) -- March 26, 2007 -- Responsys, a premier provider of on-demand email and marketing automation solutions, today announced that Intrawest Corporation, the world leader in experiential destination resorts, is successfully using Responsys to drive bookings and loyalty by delivering a more relevant experience to potential, new and repeat resort visitors. Visitors to many of Intrawest's eleven North American mountain destinations -- including Whistler Blackcomb, Copper Mountain and Winter Park -- now receive highly personalized emails providing vital information on the resort location, nearby airports, check-in time, lesson packages, rentals, snow conditions, and weather reports. Hardcore skiers and snowboarders can also receive immediate notification automatically triggered by prime snow and weather conditions.

"Our goal is to place visitors at the center of their resort experience," said Randy Cuff, Director of CRM Development and Email Marketing for Intrawest. "Responsys' platform provides the ability to help us achieve this goal and deliver maximum value at all stages of the customer lifecycle."

Intrawest developed its groundbreaking email campaign to deliver the best customer experience to travelers across the United States. After a guest books a vacation, the company automatically sends an email in advance confirming the location and check-in time. The email also promotes lessons, rentals and children's activities, and provides maps and directions to the resort that take into account the guest's mode of transportation to the mountain.

A separate triggered email campaign helps frequent visitors decide when to head to the slopes. These visitors receive notification when a certain threshold of snow falls on a given day. Ideally suited for the drive-to market, the emails contain detailed snow and weather reports, as well as links to offers on lodging and other products and event schedules.

"Intrawest understands that the right approach to email and lifecycle marketing can deliver a significant business impact," said Scott Olrich, Chief Marketing Officer of Responsys. "Automated and individualized email campaigns are key to delivering a customer experience that drives positive brand loyalty and keeps visitors coming back. We are thrilled to work with Intrawest to deliver additional value to skiers across North America."

About Intrawest

Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest -- a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO,, and The Sharper Image. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact