Intrinsyc Software International, Inc.
TSX : ICS

Intrinsyc Software International, Inc.

December 07, 2010 09:01 ET

Intrinsyc Announces Membership in the GENIVI Alliance

Intrinsyc to Put Smartphone Expertise Into the Smartcar Driver's Seat

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 7, 2010) - Intrinsyc Software International, Inc. (TSX:ICS), a leading provider of software solutions for mobile and embedded devices, today announced its membership in the GENIVI Alliance. Intrinsyc, a highly experienced participant in the smartphone and consumer device development arena will be active in the Alliance ecosystem, providing software and services to automotive manufacturers and suppliers.

GENIVI is a non-profit industry alliance committed to driving the broad adoption of an In-Vehicle Infotainment (IVI) reference platform. GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community.

Intrinsyc has over fourteen years of experience accelerating development of mobile and embedded devices, with a long track record and deep expertise in embedded Linux technology. Intrinsyc provides software and services for all areas of platform, middleware, user interface, and application development, with unique strength in device connectivity solutions. Intrinsyc's solutions for device connectivity address a critically important component of In-Vehicle Infotainment systems. Intrinsyc has unmatched expertise in this area having successfully developed dozens of RIL (Radio Interface Layer) drivers for baseband processors used in mobile phones and other connected devices. This expertise has been packaged into RapidRIL™, a product that allows developers and manufacturers to accelerate RIL development with out-of-the-box modem support, reduced development costs, faster time to market, and improved quality and reliability.

"The GENIVI Alliance, with its open reference platform, works to shorten development cycles, provide quicker time-to-market and higher quality vehicle based consumer products," said David Dingman, Vice President Global Sales, at Intrinsyc. "These are goals Intrinsyc is well suited to deliver on and we look forward to that role in the Alliance."

Additional information on the Intrinsyc solutions for accelerating development of innovative connected devices, including In-Vehicle Infotainment systems is available at www.intrinsyc.com.

About Intrinsyc Software International, Inc.:

Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile devices faster with higher quality, and differentiating innovation. We help our customers deliver compelling products using our unmatched expertise and software solutions. Intrinsyc also develops and sells Destinator, the most feature rich navigation application with the best integration for leading smartphones and navigation devices. Intrinsyc is publicly traded (TSX:ICS) and headquartered in Vancouver, Canada, with operations in China, Taiwan and the United States. www.intrinsyc.com

About GENIVI Alliance:

GENIVI Alliance is a non-profit industry association whose mission is to drive the broad adoption of an In-Vehicle Infotainment (IVI) open source development platform. GENIVI will accomplish this by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source IVI community. GENIVI's work will result in shortened development cycles, quicker time-to-market, and reduced costs for companies developing IVI equipment and software. GENIVI is headquartered in San Ramon, Calif. www.genivi.org

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