Intrinsyc Software International, Inc.

Intrinsyc Software International, Inc.

April 03, 2006 09:30 ET

Intrinsyc to Demonstrate Soleus Feature Phone Software Platform at CTIA Wireless 2006

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - April 3, 2006) - Intrinsyc Software International, Inc. (TSX:ICS) -

Come see a hands-on demonstration of Visual Studio feature phone software tools for quicker and easier phone user interface design

Intrinsyc Software International, Inc. a leading provider of winning mobility software and services, today announces it is demonstrating Soleus™, a new feature phone development platform, in booth #5374 at CTIA Wireless 2006 from April 5 - 7. Soleus is a turnkey software solution based on Microsoft® Windows™ CE that leverages Microsoft®'s Visual Studio® 2005 development tools to offer mobile phone manufacturers more cost-effective and feature-laden handset design options.

Soleus, which officially launched at the 3GSM World Congress in February 2006, is the latest addition to Intrinsyc's line of innovative wireless and embedded software products. Intrinsyc drew upon its experience as a successful embedded Windows developer in the creation of Soleus, the world's first Windows CE-based software platform for feature phones and the first implementation of Visual Studio specifically for feature phone development. Soleus offers a new approach to developing phones, providing a set of modular software components that can be deployed across multiple handset designs. This allows handset manufacturers to reduce development costs and bring phones to market faster than legacy mobile phone software.

The tools that plug into Visual Studio are the Soleus User Interface (UI) Framework and the Soleus UX Designer plug-in for Visual Studio. This framework provides wireless operators, original device manufacturers (ODMs) and original equipment manufacturers (OEMs) with full control over the customization and branding of the mobile handset experience. The Soleus UX Designer extends the Visual Studio tool specifically for Soleus feature phone development, integrating all the necessary elements of a feature phone user interface such as soft keys, status indicators, wall paper and many more. As Visual Studio is the world's leading application development tool, its familiarity to millions of developers enables a simpler way to create software - ultimately reducing the time to market of the end product and lowering development costs. The large number of Windows CE applications already in the market today can be easily enabled for Soleus, resulting in less work for application developers to reach more handsets, and offering network operators and handset manufacturers a broader selection of commercially-ready applications for inclusion in new products.

Intrinsyc is showcasing a selection of Soleus-based feature phone reference designs and handsets at CTIA in booth #5374 and delegates will have the opportunity to interactively design phone user interfaces using the Soleus UX Designer. Attendees will be able to choose the look and feel of their phone design, make specific application and feature set choices, quickly compile and download the software to a reference design and then place and receive calls whilst manipulating various forms of media on the devices.

"The ability to deeply customise mobile phones is the coveted holy grail for mobile operators," explains Neil Strother, research director for mobile devices with The NPD Group. "These operators want to make their brand prevalent throughout the handset user interface, and are always striving to offer specific, tailor-made mobile services to appeal to different customer segments. Software tools that make user interface design and customisation simpler for both the device maker and operator are becoming increasingly important for many parties in the mobile device making chain."

"Intrinsyc is excited to showcase Soleus at CTIA Wireless after the positive response we received for Soleus at the 3GSM World Congress in February. In Las Vegas, we are offering attendees the opportunity to design a Soleus-based phone user interface and download their new creations to a selection of our target hardware," said Randy Kath, VP Mobile Software Products, Intrinsyc. "Mobile phone manufacturers and wireless operators need in-depth handset branding and UI customization capabilities, as well as innovations in third party software applications and services, to drive demand for their products and own services. Soleus combines these capabilities for the first time in the feature phone segment of the market by providing the Microsoft Visual Studio tool chain and a catalogue of pre-integrated, third party mobile phone applications. They enable a quicker and easier method to brand the look and feel of a handset, helping accelerate more innovation for more impact to the end user's experience."

For more information about Intrinsyc and Soleus, please visit To book a demonstration during CTIA from April 5 - 7 2006, email

About Intrinsyc Software International, Inc.

Intrinsyc is a mobility software and services company. Its mobile software products, engineering design services and systems integration expertise help customers make better decisions, improve productivity, and reduce time-to-market. Since 1996, Intrinsyc has built a strong customer base and has formed solid alliances with many leading technology companies including Microsoft, IBM, Intel, Philips, Siemens, Symbian, General Electric, Hand Held Products, Texas Instruments and Ford.

Named a Microsoft Gold Partner, Intrinsyc has extensive experience with the intricacies of designing, developing and supporting voice and data-enabled handsets built on Microsoft's Windows™ CE operating system. Intrinsyc is also the creator and licensor of Soleus™, the world's first feature phone software platform based on Windows™ CE. Soleus™ offers a new way to build feature phones, providing pre-integration with leading hardware platforms, all the telephony essentials and pre-integration of the most popular data applications.

Intrinsyc is a publicly traded company, headquartered in Vancouver, Canada with additional regional offices in Bellevue, Washington, and Birmingham, UK and Barbados. To find out more about Intrinsyc, visit:

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