SOURCE: Enthrive Inc.

Blend360 Communications

March 19, 2014 06:00 ET

Introducing A Coach at Every Meal™

Mobile Weight Loss Coaching Company Enthrive® Launches a New and Affordable Way to Have a Registered Dietitian at Your Fingertips

TORONTO, ON--(Marketwired - March 19, 2014) - Today, in celebration of National Registered Dietitian Day, Enthrive Inc. is thrilled to launch its new, redesigned online weight loss platform that helps people live healthier lifestyles by providing remote access to Registered Dietitians (Dietitian) at an affordable price. Enthrive users are connected with Dietitians, ideal weight loss coaches who follow a science-based approach to nutrition, and who create the right meal plan for Users' specific health needs and weight management goals. Building on the effectiveness of having a coach for sustainable weight loss, Enthrive introduces a new approach that provides members with the comfort and power of having A Coach at Every Meal™.

With its network of qualified Dietitians across North America, the newly designed offers a hands-on approach to weight loss in a digital world. Enthrive's digital features bring Dietitians right to your desktop and mobile device in a one-on-one, confidential setting for personalized consulting, weight tracking, meal plans, weekly check-ins and ongoing feedback which can adapt to the changing needs of its Users. This short video shows how easily Enthrive integrates with daily life and the various features that help clients reach their ultimate health and weight loss goals.

"The obesity-treatment guidelines from the American Heart Association, the Obesity Society, and American College of Cardiology state that the best way to lose weight is to work with a trained health care professional[1]", says Jonathan Graff, CEO of Enthrive. "It is our job is to make working with these professionals more convenient, accessible and effective and more affordable than ever before. Our ability to service consumers across North America with expert Dietitian coaching is unparalleled. I am so pleased that our track record and performance speaks for itself."

It's the total weight loss package that makes Enthrive unique, from the intuitively user-friendly yet tech-forward features, tools, and resources to the personal touch of a Registered Dietitian's support at every step of the way. Enthrive's network of knowledgeable Dietitians are some of the best in the business and they all conduct themselves with care and understanding.

"We have an innovative, practical and simple approach to weight loss and lifestyle change," says Elaine Wu, Enthrive's Dietitian Team Leader. "We teach healthy eating based on a personal plan and a Registered Dietitians' expertise. We are also offering Registered Dietitians a completely new way to reach out to clients. They can expand their own businesses while changing lives all over North America."

Enthrive: A Coach at Every Meal™ - High tech brings you high touch.

  • Select a Coach: Fill out a short profile and Enthrive matches you with three Registered Dietitians from which to choose. Your choice. Your coach.
  • Connect with your Coach: First consultation via video, mobile, or web. After a quick introduction session and assessment with your coach you are on your way to a healthier life.
  • Tracking / Meal Planning: Begin tracking weight loss goals online and from your mobile phone. Based on your goals, your coach provides a customized meal plan, resources and recipes.
  • Photo Food Journal: Easily snap pictures of meals to review with your coach. No need to count calories or write down everything you eat. After all, a picture is worth a thousand words.
  • Connect Weekly to stay on track: With a coach at your fingertips, your Dietitian is available to discuss specific meals and daily food intake to ensure results are achieved, step-by-step, meal-by-meal.

The success of Enthrive's clients to date reveals the power of a personal coach. With a coach network of over 200 Dietitians and more than 22,000 coaching sessions completed, already 95% of active clients[2] are already reporting weight loss with an average of 29 pounds or 13% of total body weight lost.

About Enthrive

Enthrive Inc. was founded in 2011 in order to help people live healthier lifestyles. Our company vision is simple: Marry high touch weight loss coaching with high tech propriety technology to help clients reach and maintain weight loss goals for life. We build online and mobile software solutions that improve the experience, and the results, of working with a professional weight loss coach. With over 22,000 remote coaching sessions completed since 2012, Enthrive is truly changing the way people work with expert coaches to achieve their health goals. We are professional, practical and caring. Our dedicated staff and our amazing network of Registered Dietitian Coaches are proud of the significant positive changes we are making in our clients' lives. Together we have built a strong culture based on humility, integrity and honesty. To learn more about Enthrive and the Enthrive Way, visit

[1] January 28, 2013 - ABC News release "6 Proven Ways to Lose the Weight for Good", by the editors of

[2] Active clients refer to clients on the platform for a minimum of 2 months with at least one consultation per month with their Dietitian.

The following files are available for download:

Contact Information

  • Media Contact

    Shari Cogan, on behalf of Enthrive Inc.
    Public Relations