November 24, 2011 11:30 ET

Introducing a Very Special Brand to the

LONDON, UNITED KINGDOM--(Marketwire - Nov. 24, 2011) - The UK's largest home shopping retailer, Shop Direct Group, is delighted to announce the launch of in the US. This dedicated site has been created to offer the fashion-conscious American consumer the best of British style with fashion-forward exclusive British ranges, trends and designer brands.

The site is easy to navigate and offers shipping, planned to take around five days, free for orders over $98 (with free returns too). Whilst focusing on ease of use and the fundamentals of a great customer experience, the team at has kept sight of the core principle of this new online store - to have unique British products, at great prices, in partnership with US and UK celebrities. is pleased to be working with a number of celebrity ambassadors including America's Whitney Port, from The Hills and The City. Whitney was keen to partner with as she recognises its fashion credentials at the same time as providing a perfect fit for her own Whitney Eve range.

Group Retail Director Gareth Jones said: "We are hugely excited about our launch into the US. We have done our homework, talking to thousands of customers across the USA and we're confident our women's and men's ranges, including our exclusive British fashion brands such as Love Label and Goodsouls, will prove as popular Stateside as they are in the UK.

"On top of our extensive fashion range, we'll be updating customers on all the latest trends and we're especially excited about our regular "Street Style" blog, where we'll be out on the streets of London to get the inside track on what's hot."

Jones added: "We have certainly enjoyed working with Whitney and are excited to be stocking her Whitney Eve range. We know it will be a massive hit for us both here and in the UK and we are grateful to Whitney for her enthusiasm in helping us launch successfully in America.

"We are sure our US customers will enjoy browsing the site and will take advantage of our very special offers".

Visitors can explore the new online shopping site immediately at

Notes to editors is part of Shop Direct Group, one of the leading European and British online retailers with sales of £1.7billion.

It delivers to more than 50 countries across North America and Europe.

The Group has 10m registered customers.

Our brands receive over 500,000 website visits every day.

We deliver more than 25 million parcels a year.

We sell more than 750 brands - including leading fashion labels and exclusive British brands.

We sell a dress and a pair of jeans in the UK every 12 seconds.

Our UK brands include:

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