November 22, 2011 07:40 ET

Introducing a Very Special

LONDON, UNITED KINGDOM--(Marketwire - Nov. 22, 2011) - The UK's largest online and home shopping retailer, Shop Direct Group, is delighted to announce the launch of in the US, Canada and a further 48 European countries.

The site, designed to serve the two distinct markets of North America and Europe, has been created to offer the fashion-conscious American consumer the best of British style with fashion-forward exclusive UK ranges, trends and designer brands.

The site is easy to navigate and offers delivery, planned to take around five days, free for orders of over $98 (with free returns too). Whilst focusing on ease of use and the fundamentals of a great customer experience, the team at has kept sight of the core principle of this new online store - to have unique British products, at great prices, in partnership with US and UK celebrities. is pleased to be working with a number of celebrity ambassadors including America's Whitney Port, from The Hills and The City. Whitney was keen to partner with as she recognises its fashion credentials at the same time as providing a perfect fit for her own Whitney Eve range.

Group Retail Director Gareth Jones said: "We are hugely excited about our launch into America and a further 48 countries. We are continuing to grow our business through the development of customer-focused brands and, with added to our portfolio, we are able to apply the knowledge we gained from the success of our home-grown brands to the American marketplace, giving those customers that same great experience.

"We have joined forces with People's Revolution, one of America's most innovative agencies, to ensure is highly visible to the US press and consumers alike. We have enjoyed working with Whitney and are looking forward to other great collaborations in the future.

"We have taken our time to understand what our American customers want and have made every effort to package our offer to suit them, whilst adding a very British flavour. We are sure our American customers will enjoy browsing the site and will take advantage of our very special offers."

Visitors can explore the new online shopping site immediately at

Notes to editors is part of Shop Direct Group, one of the leading European and British online retailers with sales of £1.7 billion.

It delivers to more than 50 countries across North America and Europe.

The Group has 10m registered customers.

Our brands receive over 500,000 website visits every day.

We deliver more than 25 million parcels a year.

We sell more than 750 brands – including leading fashion labels and exclusive British brands.

We sell a dress and a pair of jeans in the UK every 12 seconds.

Our UK brands include:

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