SOURCE: Amobee

Amobee

December 02, 2014 09:00 ET

Introducing Amobee Ink Cross Device Audience Targeting Technology

Exact Match Capability Includes Cookie-Less Devices for Increased Digital Campaign Effectiveness

FOSTER CITY, CA--(Marketwired - Dec 2, 2014) -  Amobee, the company defining digital marketing, announced today the launch of Amobee Ink, a proprietary cross device audience targeting technology using the Amobee Data Management Platform (DMP). Amobee Ink enables brands to effectively engage consumers on multiple devices, in any format, allowing marketers to drive better campaign efficiency and performance.

"Amobee Ink technology creates the most comprehensive and accurate profiles for targeting users across desktop, tablet and mobile devices," said Brian Coppola, Amobee SVP of Product Management. "Our digital marketing solutions are powered by Amobee Ink technology creating opportunities for marketers to precisely reach their audiences on multiple devices."

Unlike single-ID based targeting technologies that rely on probabilistic algorithms, Amobee Ink is deterministic. This exact match methodology, developed with privacy standards and consumer anonymity at the forefront, allows Amobee Ink to directly map demographic and behavioral data from multiple ID sources such as publisher passed ID, cookies, third party ID, and device ID back to an encrypted Core Profile ID based on a persistent identifier.

Through Amobee Ink, offline and online targeting attributes are stored as unique audience profiles in the cloud allowing Amobee to deliver in real-time, the right impression to the right audience across all devices.

Amobee Ink also allows digital marketers to do:

  • Device sequencing
  • Cross channel frequency capping
  • Ad sequencing cross channel
  • Ad sequencing cross device
  • Cross device conversion analysis
  • Device graph reporting

"With Amobee Ink technology, marketers are able to more completely understand, accurately target, and engage their audience across multiple devices," said Kim Reed Perell, President of Amobee. "As device ownership continues to rise, with Americans currently owning on average four digital devices, our technology and solutions will continue to lead our clients into the future of digital marketing."

About Amobee
Amobee is the company defining digital marketing. The company offers marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The Amobee platform enables its customers to run data-driven, targeted, cross channel digital marketing campaigns with unparalleled ROI on a global scale. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Middle East, Asia, and Australia.

For more information about Amobee technology and products, please visit www.amobee.com.

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