December 07, 2011 08:43 ET

Introducing Cat Deeley as the New Ambassador for

LONDON, UNITED KINGDOM--(Marketwire - Dec. 7, 2011) -, the latest venture from the UK's largest home shopping retailer Shop Direct Group, is pleased to announce Cat Deeley as its new brand ambassador in the US.

Cat will be modeling's own Love Label range to help it on its mission to bring British style stateside. With chic high-end pieces like sequined dresses, leather pants and tuxedo jackets and fashion-forward casual trends, Cat is the perfect package to present Love Label to US customers.

Talking about her decision to work with, Cat said: "I'm thrilled to be working with to introduce this British staple to the US. I'm homesick for British fashion so I'm very happy to be able to bring over a little piece of the UK!"

"We are so excited to be working with Cat. She has an amazing sense of style and is the perfect embodiment of British cool," says Group Retail Director Gareth Jones. "She brings a dash of LA sunshine to Love Label and we know that Cat will be the perfect ambassador for British fashion in the US."

Cat's shoot for Love Label is now up and ready to shop on!

Notes to editors is part of Shop Direct Group, one of the leading European and British online retailers with sales of £1.7billion.

It delivers to more than 50 countries across North America and Europe.

The Group has 10m registered customers.

Our brands receive over 500,000 website visits every day.

We deliver more than 25 million parcels a year.

We sell more than 750 brands - including leading fashion labels and exclusive British brands.

We sell a dress and a pair of jeans in the UK every 12 seconds.

Our UK brands include:

Contact Information