SOURCE: Appcast

Appcast

April 14, 2016 07:00 ET

Introducing Clickcast: Revolutionary Programmatic Job Ad Optimization Platform From Appcast Now Available

Innovative Solution Enables Job Boards and Agencies to Manage All Media Buys From One Central Location

LEBANON, NH--(Marketwired - Apr 14, 2016) - Appcast, the first pay-per-applicant job ad exchange, today announced the general availability of Clickcast, an advanced programmatic job ad management platform designed to help job sites and agencies optimize their recruitment media performance via a single, centralized command center.

"Research shows that more than two-thirds of U.S. digital display ad spending is programmatic," said Chris Forman, founder and CEO of Appcast. "With the launch of Clickcast, we have upended the process for the recruitment industry, introducing advanced programmatic rules and campaign management techniques that work with all pay-for-performance job sites and aggregators. This allows talent acquisition teams to save considerable time and money, while delivering the highest quality candidates to employers."

The industry's first programmatic job ad buying platform, Clickcast enables job sites and agencies to transform their talent and user acquisition campaigns by managing all media buys, whether cost-per-click or cost-per-action, in a single, centralized location. Customers benefit from greater control and improved cost efficiency, leveraging Clickcast's rules-based models to only sponsor jobs that need applicants and gain access to millions of job seekers from thousands of sites. As a result, they can track and optimize recruiting results for their clients from click to hire, providing a significant competitive advantage.

A number of leading job sites and agencies, including KRT Marketing, Cielo Talent, Bayard Advertising, Snagajob and Hodes, LLC, currently leverage the Clickcast platform to manage their recruitment media campaigns.

"Clickcast gives our media experts the ability to programmatically manage PPC job ads for our clients," said Mona Tawakali, vice president, Digital Strategy for KRT Marketing. "The platform's data-driven, rule-based technology automates the tactical execution, allowing us to spend more time on campaign strategy. The end result has been delivering more quality applications for less cost to our clients."

With Clickcast, Appcast unveils several new features to improve the effectiveness and return on investment of job ad spend. The solution includes several capabilities to deliver an optimal user experience by:

  • Increasing user productivity: Clickcast automates time-consuming manual bidding and reporting, helping teams to improve performance. Users can also be more productive with the ability to make real-time actions within any part of the solution.
  • Providing insights and analytics: With powerful data visualizations and real-time analytics to track conversions and cost-per-applicant by client, publisher, campaign, function, geography, keyword, device and more, Clickcast enables smart programmatic job ad buying, so users can see what they are doing well and identify areas for improvement much easier than ever before. In addition, Clickcast provides the ability to compare spend and performance across all job publishers at once, enabling greater visibility and better informed decisions.
  • Enabling real-time action and advanced usability: With a modern, state-of-the-art user interface, Clickcast enables users to take immediate actions. If the user wants to change something within a campaign, they can do so on the same screen from which they gained that insight, further setting Clickcast apart as the only analytics engine with such capability.

In addition to its transformative and user-friendly features, Clickcast is offered as a SaaS platform to seamlessly align the interests of its advertiser clients and publishers alike. The platform also works with every major applicant tracking system and job site workflow, delivering a flexible, simple implementation process for even the most complex global enterprises.

Additional information about Clickcast can be accessed at: http://www.appcast.io/agencies.

About Appcast
Appcast is an easy way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and delivers analytics so you know what's working. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit: http://www.appcast.io.