SOURCE: Modest


April 13, 2015 08:00 ET

Introducing Email Buy: Modest's Newest Way to Shop Anywhere

Boost Revenue With One Tap and In-Email Checkout From Your Phone or Desktop

CHICAGO, IL--(Marketwired - Apr 13, 2015) - Modest, a mobile commerce platform company founded by four engineers from President Obama's re-election campaign, today introduced Email Buy, an in-email one-tap instant purchasing functionality for mobile or traditional e-commerce that requires no checkout. According to the Experian 'Quarterly email benchmark report,' (IQ3 2014) '53% of total email opens occurred on a mobile phone or tablet in Q3 2014. For retailers looking to make fast buying easy for their most loyal customers, Email Buy expedites a seamless one click purchase from within the email no matter where it is viewed.

"Modest's philosophy around commerce is based on fast and efficient processes that should be integrated into the buying experience," said Modest CEO Harper Reed. "We looked at how people were buying promotions on mobile and Email Buy is Modest's evolutionary approach to improving mobile commerce and e-commerce."

Retailers can use Email Buy to power commerce in email. Some of our favorite users are:

  • Announce a new product
  • Surface contents of abandoned carts/wishlist items
  • Feature a discounted product
  • Promote a recommended/popular product
  • Surface a customer's frequently purchased items

Modest has created a new kind of mobile conscious shopping experience where consumers can easily make purchases on their phone no matter from where they were prompted. Sending a special deal in an email with Email Buy is still a fun and fast experience for loyal customers who already know they love and want to buy your products instantly.

 Modest has developed Email Buy so that it easily drops into retailers' existing commerce platforms and mobile applications, integrating a simple shopping environment.

Modest recently launched its mobile commerce platform to allow retailers to create a mobile app store or drop a seamless shopping experience into an existing app with 6 months of free service. Sign up for Email Buy today at

To find out more about Modest's mobile platform visit the website ( and follow Modest on social media at (

About Modest
Modest is a company and a platform. Modest (the company) is committed to defining the future of commerce, motivated by the belief that better customer experiences create a better retail ecosystem for all. As a result, they have created Modest (the platform), a seamless mobile commerce platform for retailers that consumers will enjoy using. Modest's platform integrates with any commerce platform, and had automatic Shopify and Magento integrations with more to come. Android, ApplePay, and PayPal support are also coming soon.

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