March 08, 2010 08:00 ET

Introducing Idea2, a Cloud-Based CRM Solution for Growing Businesses

Integrated Approach to CRM Solves Traditional Failure Points, Accelerates Customer Acquisition, Improves Customer Satisfaction and Increases Retention

DENVER, CO--(Marketwire - March 8, 2010) -  Idea2, providing cloud-based CRM for growing businesses, today announced the general availability of its cloud-based Customer Relationship Management (CRM) solution for small- and medium-sized companies. Idea2 is a cloud-based CRM offering that focuses on driving user adoption to provide greater results than traditional CRM software packages.

"Companies lose money every time there is a failure in communication. Yet analysts continue to cite that as many as 60 percent of CRM implementations fail to meet client expectations. We created Idea2 to be more than just another CRM package," said Grace Schroeder, CEO of Idea2. "We align our solution with our customers' business processes rather than asking them to adjust their processes to work within the constraints of a traditional CRM. Then, because our tool is intuitive and easy to use, accelerated adoption supports a rapid ROI and ties Idea2 directly to the company's operation and success."

Idea2 CRM solves traditional implementation challenges such as technology isolation, lack of executive visibility and poor user adoption. The solution organizes and synchronizes CRM with additional data assets such as Enterprise Resource Planning (ERP) and Finance to create a unified customer view. By offering this integrated cloud-based workspace with a customized data structure, Idea2 CRM helps companies accelerate the process of customer acquisition and improve customer care to reinforce retention. This is accomplished by:

  • Providing a unified view of all information and interactions related to a customer in a familiar 'social CRM' format
  • Delivering an intuitive, role-specific interface that improves user adoption across the organization -- not just within sales teams
  • Providing insight into the drivers behind sales performance and customer care metrics through an information dashboard with data export features
  • Integrating customer support that extends online

Idea2 customer Teo selected the company's CRM solution because of its integration capabilities and measurable results. "At Teo, we are embarking on exciting new product and distribution strategies. But first we needed to automate existing business functions by interfacing relevant sections to our existing ERP system, and by sharing information with our distribution partners," said Thomas Beck, business strategy executive for Teo. "Idea2 delivered a customized solution, quickly and affordably, that improved our operating efficiency and channel sales capacity. Their team began by understanding our current and future business strategies and helped us automate existing processes which resulted in great efficiency gains saving us significant money and resources." 

Idea2 offers three versions of its solution that vary by level of customization. The standard package, Idea2Company, offers key functionality in a simple template that supports contact, partner, lead, prospect and customer management integrated with issue tracking. For companies who have unique attributes that should be included in the implementation, Idea2Custom offers a solution that adapts to the specific data structures of an organization. Beyond customization, companies can achieve greater levels of productivity enhancement through Idea2Unified, which integrates Idea2 with relevant existing systems. Idea2's end-to-end solutions are adapted to its customers' needs and business processes at a fraction of the expense of traditional CRM providers' products.

"We know that companies have many options for CRM today," continued Schroeder. "We suggest they first consider the results a successful solution should have for their company -- and then consider a provider that can deliver on those specific points. With so many CRM implementations falling short, it is important to select a partner can deliver what you need -- and not just what they have."

Idea2 CRM quickly and easily connects a workforce with its customers' ideas and data for fast measurable results. Designed for small- and medium-sized businesses, Idea2 offers its Software as a Service (SaaS) solution so that organizations pay only for what they use and can scale as they grow. Idea2's professional services team can accomplish the customizations and integrations that are practical for small business owners today. 

About Idea2
Idea2 is a provider of cloud-based CRM solutions for small- and medium-sized businesses. Idea2 CRM is an integrated business workspace that easily ties the people in your company to your customers' ideas and data. Customers enjoy accelerated customer acquisition and improved customer retention made possible by the Idea2 CRM suite. For more information, please visit:

Contact Information

    Christy Kemp
    Dahlia Public Relations
    (303) 898-3390
    Email Contact