November 08, 2011 15:14 ET

Introducing Online Optical E-Tailer, Formerly Known as Spexclub, Rebrands With New Name, Executive Team and Pop Up Installation

NEW YORK, NY--(Marketwire - Nov 8, 2011) - Visionary pioneers behind LOOKMATIC (, the company formerly known as Spexclub, proudly announce a rebranding complete with a new name, a new executive team and a forthcoming pop up installation. As the go-to resource for stunning eyewear, LOOKMATIC enables those with a passion for fashion and a head for value to accessorize in any way that best expresses their individuality. With LOOKMATIC, prescription glasses transform from a costly object to a realistically priced and coveted statement piece.

With a fresh moniker, enhanced consumer experience, LOOKMATIC appoints marketing, branding and e-commerce veterans Joe Cole, Executive Director, and Jason Turner, COO. Cole and Turner felt passionately that they needed to find a name that better expressed the company's vision. 'Look' captures the essence of enabling individuals to affordably enhance and change their personal style or look, through eyewear. 'Matic' has that retro-cool vibe which encapsulates much of the team's design inspiration.

"LOOKMATIC presents eyewear as an accessory, not just a necessity. Offering cool glasses at sensible prices so people can afford to stay on-trend and see clearly," says Cole.

"LOOKMATIC is inspired by personal style and accessibility -- everyone should be able to afford to change their 'look' with multiple pairs of beautiful prescription eyewear," says Turner.

LOOKMATIC offers a range of hand-made frames -- inspired by the 1950s, 1960s and 1980s -- all for $88. Just frames and sunglasses are $58. Styles are updated regularly, with 24-hour customer support; the site features a virtual try-on tool allowing customers to 'try on' their favorite frames before purchasing. As a part of revolutionizing the way we think about buying eyewear, LOOKMATIC has removed all of the risk to their customer by offering free shipping on orders and returns as well as a full refund, no questions asked.

In December, L.A-based consumers can experience LOOKMATIC's curated selection of fashion-forward styles with the launch of the brand's first-ever pop-up installation at the boutique TenOverSix. Consumers are invited to engage with the site, virtually try on styles and order glasses.

LOOKMATIC dispels the myth that fashionable frames must cost hundreds of dollars. Fashion minded individuals and eyewear lovers can now grow their collection, accessorize their look, and see things more clearly for $88.

Contact Information

    Zoe Coady
    Email Contact