MIAMI, FL--(Marketwired - May 13, 2014) - New luxury lifestyle eyewear brand, RAZŌN, is making their introduction into the fashion industry with full force. Based out of Miami, Florida, RAZŌN sunglasses are carefully crafted using exotic woods from around the world, and designed for both men and women. RAZŌN is more than a brand, but a global lifestyle movement. For each pair of sunglasses sold, RAZŌN will provide prescription eyeglasses for three people in the developing world. Translated in Spanish, RAZŌN means "Reason" which is what inspired the creation of the company and drives their call to action to "See the RAZŌN (Reason)".
Sticking true to their exotic origin, RAZŌN sunglasses are crafted with the perfect mix of the exotic and rich culture of Miami. RAZŌN's first collection is debuting with their sunglasses in signature woods, Bamboo, Ebony, and Rosewood. Every pair is engraved with their logo, which carries one of Florida's most iconic symbols, the flamingo. "This collection is a true representation of Miami lifestyle and simply an instrument of culture; it represents the future of Miami and the evolution of lifestyle brands," said CEO and Founder, Sebastian Leguizamon.
RAZŌN creates exotic wooden sunglasses that are not only fashionable, but support the global effort to provide vision for individuals in the developing world through their "Eye for an Eye" philosophy. To carry out their vision, RAZŌN has partnered with global eye-care organization, Eyejusters. Due to a massive lack of optometrists in the developing world, over 700 million people worldwide lack a pair of glasses that would help them to see. Eyejusters has overcome the need for optometrists by allowing users to adjust the lenses to suit their own eyes through their revolutionary glasses. For every pair of RAZŌN sunglasses purchased, they will receive a digital code to track their donated pairs of prescription glasses as they are delivered to individuals in the developing world.
RAZŌN officially launched on March 26th, 2014, during Miami's Winter Music Conference (WMC) as an official sponsor of the SiriusXM Music Lounge at the W Hotel which celebrated its' 8th year at WMC. RAZŌN served as the exclusive eyewear brand of the lounge which gifted celebrities, media and VIP's. Among the celebrities who grabbed a pair were Armin Van Buuren, Tiesto, Hardwell, Kaskade, Steve Angello, Cedric Gervais, Afrojack, Martin Garrix, Mike McKenzie (NFL Super Bowl Champion), Nina Agdal, Sky Blu of LMFAO, Paul Oakenfold, Alexia Echevarria (Bravo, Real Housewives of Miami) and many more. The brand was all the buzz at the lounge and secured more that 15 million media impressions during and post event.
The collection is available for exclusive reservation online at www.seetherazon.com.
RAZŌN's lookbook is available to view here: http://bit.ly/RAZONLookbookss14
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