SOURCE: Gulko Brand Marketing

September 18, 2007 11:19 ET

Introducing a New Venue Designed to Build Brands, Break Through the Clutter and Drive Business Performance

Nationally Lauded Brand Marketing Coach and Public Speaker Larry Gulko Launches FreshLook™ Branding Retreat

BOSTON, MA--(Marketwire - September 18, 2007) - With a fervent belief that a brand is one of a company's most important financial assets, nationally renowned brand marketing coach and sought-after public speaker Larry Gulko today announced the launch of his new FreshLook™ Branding Retreat, where he incorporates decades of experience into a results-producing session designed for senior management teams that want to build their brands, break through the marketing clutter, and ultimately improve their business performance.

Larry created this dynamic daylong strategy venue for leadership teams and key stakeholders to find a focus and unique value proposition for their brands, to capture mindshare, to build brand awareness and leadership position, to drive brand preference and loyalty, to unlock existing and new markets, and to increase revenue and market share. The result? Build brand equity and increase business value.

Larry recently coached Spatial Corporation, a leading provider of 3D software technologies, to launch a new product three months ahead of schedule, according to President and CEO Keith Mountain.

"Larry goes cross-functional and engages all audiences -- senior executives, marketers, sales management, engineers, customer service -- and inspires, motivates, and educates them to understand brand value," Mountain said. "One major result from the FreshLook Branding Retreat was the significant traction and acceptance for our new product rollout strategy throughout the entire company. This enabled our executive team to focus on strategy implementation rather than driving acceptance, which helped move up our time to market by three months -- a full product cycle in our industry. The lessons learned in one day clearly translated into a real business benefit."

The success of the FreshLook Brand Marketing Retreat lies in large part in gathering an organization's leadership team off-site without distractions and interruptions for a dedicated session on using brand leadership strategies to improve business performance. During the Retreat, participants engage in a think-tank idea discussion designed to...

--  Focus their brand to own something special in the customer's mind;
--  Create a unique value proposition and deliver a remarkable brand
    experience;
--  Create a brand promise that is relevant and builds trust so customers
    feel "your brand" is "their brand";
--  Build their brand to strengthen leadership posture and earn category
    ownership;
--  Establish an emotional connection to capture mindshare and unlock the
    market;
--  Drive brand preference and build lifelong customer relationships;
--  Inspire every employee to "live the brand," become raving fans;
--  Identify their key marketing and branding challenges that impact
    growth;
--  Create a great business story
    

According to Elaine Eisenman, Dean of Babson College Executive Education, "To be competitive and establish leadership credentials today, organizations need to anticipate and adapt to swiftly changing marketplaces that affect their brands. Larry is a seasoned marketer and infectiously enthusiastic teacher who smartly uses strategic branding ideas and proven strategies to help clients reach the bottom line goals of building a successful business and creating a great business story."

"We have an interactive experience that inspires a team to engage in a dynamic discussion where passion runs high and new ideas flow faster than you can imagine," said Larry Gulko. "Whether it's a corporation, an association -- any branded enterprise -- the FreshLook Branding Retreat identifies the strategies to compete in highly competitive marketplaces so that these organizations can find the emotional connection, the personal relevance that is vital for building powerful brands, enhancing customer loyalty, and creating trusted, valued brands -- not commodities."

"Larry exceeded expectations, inspired our Board of Directors and helped us get consensus on a brand promise in an efficient and entertaining manner. I was impressed with his business savvy, unending passion, and unique creative approach to engage us, and get us to build a powerful marketing engine to propel brand success long term," said Pam Swensen, CEO of the Executive Women's Golf Association.

To schedule a FreshLook™ Branding Retreat, call 781-784-0089 or visit www.larrygulko.com.

About Larry Gulko

Larry is an expert in creating new ideas that build winning brands and drive business value. As a powerful storyteller, Larry's presentation style and passion deliver an insightful and enjoyable experience that inspires leadership teams to explore new innovative marketing approaches to engage customers and grow their business. He has launched over 75 products for a variety of companies and organizations. From the Fortune 500 and smaller companies to entrepreneurial start-ups and associations.

Larry developed a new Branding and Customer Loyalty Retreat in association with the Disney Institute, created a new branding strategy for the LPGA Legends Tour, and is associated with the Babson College Executive Education Center where he speaks on brand leadership strategies. He is also affiliated with Washington Speakers Bureau and Keppler Speakers. He sits on a variety of boards and councils including the American Society of Association Executives, National Women's Business Center and the Francis Ouimet Foundation.

Larry formerly founded and was president of Gulko Marketing and Communications for nearly two decades. His clients included Reebok Golf, Johnson & Johnson, Fanny Farmer Candies, Agfa/Bayer, Phillips, Siemens, Polaroid, Pantone, and International Paper, among others.

Contact Information

  • Contact:
    Christen Graham
    Warner Communications
    207-829-6336
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