SOURCE: Robeks Corporation

July 11, 2007 16:53 ET

Introducing Robeks naturallylight™ Smoothies

One-Third Less Calories, Carbs and Sugar -- With NO Artificial Sweeteners

MANHATTAN BEACH, CA--(Marketwire - July 11, 2007) - Robeks Corporation, a premium, made-to-order fruit smoothie franchise chain, today announces the debut of an exciting new product line, Robeks naturallylight™ smoothies, that give guests more Robeks smoothie options. Made from 100 percent natural fruit and fruit juice, naturallylight smoothies are (on average) one-third lower in calories, carbohydrates, and sugar with no artificial sweeteners and a consumer-tested great taste.

The special recipe for Robeks naturallylight smoothies eliminates non-fat frozen yogurt and sherbet, adds more whole fruit, combines it with fruit juice, and includes a proprietary natural nutrient blend containing fiber and whey protein (from milk). In addition to a third less calories, carbs, and sugar, these delicious new smoothies also promote digestive health with 50 percent more fiber than traditional smoothies. A 12-oz. naturallylight smoothie contains an average of 150 calories.

"People have always counted on Robeks for premium quality, flavorful products to help them achieve a healthier lifestyle," said Sheri Miksa, Robeks' President and CEO. "Robeks naturallylight smoothies give guests even more options that are healthful and great-tasting, without the addition of artificial sweeteners."

Robeks' new naturallylight smoothies come in four thirst-quenching flavor combinations: Pineapple-Mango, Raspberry-Banana, Strawberry-Pineapple, and Banana-Mango.

"Summer is a time when many people become more health-conscious, focusing on weight management, increased exercise and their nutritional needs," added Miksa. "So the timing is perfect to add new, naturallylight smoothies to everyone's refreshment routine. We think naturallylight is a win-win for everyone who is looking for a fun, flavorful way to get their daily requirements of fruit, and now, with fewer calories, carbs, and less sugar."

Robeks is confident that this new addition to the menu will be quite popular among health-conscious consumers who prefer all-natural products and are seeking options with fewer calories, carbs and sugar. Those who want to try naturallylight smoothies can find their nearest Robeks location at www.robeks.com.

About Robeks' Commitment to Health

Robeks' mission is to serve the public with fresh and healthier alternatives to fast food, which includes a full line of made-to-order smoothies in tropical, exotic and power blends, enriched with one of a complete line of Robeks' nutritional boosts and dietary supplements. The naturallylight smoothie line has been developed with the company's nutritional consultant, Dr. Edward M. Lieskovan, president of Performance Research Laboratories and Adjunct Assistant Professor of Clinical Pharmacy at the University of Southern California's School of Pharmacy. As an authority in the nutritional and pharmaceutical fields, Dr. Lieskovan works with Robeks to formulate new products that maximize health benefits for Robeks' guests.

About Robeks

Since opening the first Robeks Juice store in 1996, the Company has always been passionate about promoting the essential role of good nutrition and its importance in helping people maintain active and healthy lifestyles. Robeks' goal is to make eating a healthier meal both quick and easy by offering a great-tasting selection of premium-quality, made-to-order fruit smoothies and squeezed-fresh fruit and vegetable juices, healthy snacks, as well as frozen yogurt, gourmet sandwiches/wraps and salads (in most locations). Robeks serves its guests in 116 franchise locations and 1 company location in 15 states and the District of Columbia. Robeks was named one of the top ten new franchises for 2006 by Entrepreneur® in their 27th Annual Franchise 500®. For store locations, franchise or product information, please visit www.robeks.com

--  High resolution digital images available on request
--  Interviews with Robeks executives can be arranged upon request
    

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