Big Rock Brewery Inc.
TSX : BR

Big Rock Brewery Inc.
Big Rock Brewery Ltd. Partnership

May 01, 2012 11:09 ET

Introducing Rye and Ginger Ale

Big Rock unveils the fourth brew in the Brewmaster's Edition

CALGARY, ALBERTA--(Marketwire - May 1, 2012) - Big Rock Brewery Inc. (TSX:BR) is proud to introduce the newest addition to the Brewmaster's Edition: Rye and Ginger Ale. This distinctive brew unites the earthy presence of Rye Malt with the zest of pure Ginger. Mildly hopped at five percent, this copper elixir is a lively twist on two diverse flavours with a light sweetness and slight ginger flavour that lingers on your tongue. Rye and Ginger will soothe the soul and put a spring in your step.

"I am excited to bring idea to reality with the creation of this beer," says Brewmaster Paul Gautreau. "It is a fusion of earthy and spicy flavours while maintaining a sweet mouth feel."

The Brewmaster's Edition is an on going program that will release small batches of innovative brews through the pilot brewery on a seasonal basis. These crafty brews all share one very special ingredient - play. Featuring our most imaginative flavours and profiles, they are a product of our passion for innovation, our constant curiosity and our insatiable sense of adventure.

Rye and Ginger is available in Alberta, British Columbia, Saskatchewan and Manitoba until September. If you want to know exactly where you can pick up a six pack of Rye and Ginger Ale, or try it on tap, you can start your search by putting on your beer goggles and heading to our website's beer finder feature at www.bigrockbeer.com/beer-finder

About Big Rock Brewery Inc.:

Big Rock Brewery - headquartered in Calgary, Alberta - produces premium, all-natural craft beers. As Canada's leading craft brewer, Big Rock boasts a family of 12 exceptional ales and lagers, Rock Creek dry cider and an ongoing selection of seasonal beers to be released through the Brewmaster's Edition. Big Rock products are sold in nine provinces and three territories in Canada, and are also available in Korea. For more information on Big Rock Brewery, Rye and Ginger Ale and the Brewmaster's Edition please visit www.bigrockbeer.com

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