SOURCE: Silk'n SensEpil

Silk'n SensEpil

June 19, 2009 09:15 ET

Introducing Silk'n SensEpil™: The Newest Beauty Breakthrough & Smoothest Skin Solution in At-Home Laser Hair Removal

YOKNEAM, ISRAEL--(Marketwire - June 19, 2009) - Silk'n SensEpil™, the breakthrough at-home beauty device that puts long-term hair removal power in the palm of women's hands everywhere. Silk'n SensEpil uses safe and innovative, FDA-cleared Home Pulsed Light™ technology, which leading dermatologists recommend as the solution for the removal of unwanted hair in the privacy of one's home. Launching for an affordable $499.00, this bright pink, well-designed, safe and effective at-home laser hair removal device is now available for purchase online at www.silkn.com, www.sephora.com and www.skinstore.com.

Silk'n SensEpil brings the proven clinical success and results of the market leading Silk'n™ physician dispensed hair removal device to a beauty tool that is safe, FDA-cleared and available over-the-counter. Leading dermatologists report that, using Home Skinovations Ltd.'s patented and innovative Home Pulsed Light™ (HPL) technology, Silk'n SensEpil provides results and benefits comparable to in-office laser hair removal performed by physicians.

Silk'n SensEpil is a long-term hair removal device with new and exciting skin sensing technology, a proprietary feature that dramatically increases the safety of the already safe and reliable Silk'n brand. Silk'n SensEpil's built-in skin sensor ensures that a light pulse can only be administered on appropriate skin tones (I - IV on the Fitzpatrick Skin Tone Classification Scale), allowing for maximum safety and results. Dr. Tina Alster, Clinical Professor of Dermatology at Georgetown University Medical Center states, "Silk'n SensEpil is the safest, most effective and most cost efficient home-use laser hair removal device to be launched this season."

"The $1.8 billion hair removal industry is expected to grow another 10% by 2012," explains Home Skinovations' CEO and Co-founder, Moshe Mizrahy, "Home Skinovations Ltd. has made breakthrough laser hair removal technology affordable and available without timely and costly doctor office visits."

Silk'n SensEpil is sold with one disposable lamp cartridge. Each cartridge has 750 light flashes, which is equivalent to one full body treatment from the neck, down. Additional cartridges are available at www.silkn.com for $49.00.

Home Skinovations Ltd. is a private company founded in Israel in June 2006, with a mission to develop, manufacture and sell the safest and most effective home-use aesthetic devices and products. Its team of skilled scientists, engineers and business executives have a successful and lengthy record of introducing innovative light-based and laser products to the global aesthetic devices market.

The company's patented Home Pulsed Light™ technology (HPL) brings nearly two decades of advancements in light and laser technology together in the Silk'n™ brand of light-based systems designed exclusively for safe and effective aesthetic treatments at home. Besides offering a superior solution for the removal of unwanted hair, HPL™ technology can treat a variety of other aesthetic applications such as skin rejuvenation and acne as well as cellulite, body shaping and tightening.

For those with questions about Silk'n SensEpil the company has a customer assistance line (1-877-DO-SILKN --or-- 1-877-367-4556). For more information about Silk'n SensEpil readers and viewers can also visit www.silkn.com.

Contact Information