SOURCE: Del Taco
December 02, 2010 12:04 ET
Introducing the 49-Cent Value Bean & Cheese Burrito From Del Taco
Still More Food for the Money as Del Taco Bolsters Menu With New Value Burrito
LAKE FOREST, CA--(Marketwire - December 2, 2010) - Fans of Del Taco's famously slow-cooked beans will love the new value-priced, 49¢ Value Bean and Cheese Burrito, which is available for a limited time only beginning this week.
"When it comes to Mexican fast food, we are proud to once again offer our customers unbeatable value," said John Cappasola, Vice President of Marketing at Del Taco. "The combination of our quality ingredients, and a price that no competitor would dare, makes this a truly unique product that will quickly become a fan favorite."
The new 49¢ Value Bean and Cheese Burrito offers customers a savory experience with its slow cooked beans, freshly grated cheddar cheese, and choice of either green or zesty red sauce. Del Taco's slow cooked beans are a point of differentiation that separates the chain from other fast-food brands. At Del Taco, each batch of lard-free beans is cooked approximately four hours, perfectly seasoned and hand-mashed for an authentic taste and experience.
Del Taco's made from scratch beans are the focus of the latest episode of the Del Taco Super Special Show, now showing at www.Facebook.com/deltaco.
Price and participation may vary.
For more than 40 years, Del Taco has been offering menu items that appeal to a broad range of tastes with a strong emphasis on quality and value. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Each item is made to order with quality ingredients including lard-free beans made from scratch daily, real cheddar cheese grated on site, chicken grilled fresh every hour, hand-made salsa and fresh produce.
Consumers can "like" Del Taco on Facebook and receive coupons for free food. For more information, please visit www.facebook.com/deltaco or www.deltaco.com.
Del Taco has more than 515 restaurants in 17 states.