The Weather Network

The Weather Network

September 21, 2010 12:32 ET

Introducing the All New WeatherEye 4.0

The Weather Network Launches Its Reinvented WeatherEye 4.0 Application, Enhancing the Users' Experience for Getting Personalized Weather on Their PCs

OAKVILLE, ONTARIO--(Marketwire - Sept. 21, 2010) -

Editors Note: There is a video associated with this Press Release.

Since 2004, Canadians have enjoyed access to weather information at their fingertips through The Weather Network's popular WeatherEye desktop application. WeatherEye keeps users connected to their latest local weather information, while they are at their computer. The Weather Network is proud to announce the launch of WeatherEye 4.0, a significant upgrade to the application, providing users with in-depth forecasts, satellite and radar maps, weather news and content they have come to rely on for their daily lifestyle needs. There are currently an average of 1.9 Million* Canadian users per month. 

"We are very excited and proud of WeatherEye 4.0. Users will find that we incorporated our most valuable weather information into the development of this new application," said Carrie Lysenko, Director of Online Applications at The Weather Network. "Our goal in rebuilding the WeatherEye was to improve the overall consumer experience. We think that Canadians will be happy with the enhancements we've made and find the application even more valuable in planning their days."

Improved User Experience

The Weather Network reached out to existing users of the WeatherEye desktop application and used their feedback to create a better experience. The new WeatherEye 4.0 provides consumers with an in-depth weather experience. Users can access the most up-to-date weather and weather-related information from The Weather Network's team of 40 meteorologists at their fingertips. Also new to WeatherEye 4.0, are the hourly forecast and 14-day trend – valuable tools also available on the The Weather Network website and television properties.

WeatherEye 4.0 now offers these new services:

  • Satellite and radar maps
  • 14 day weather trend
  • Local hourly forecasts
  • Weather News and Top Stories
  • Your Weather photo gallery of user submitted images
  • Video gallery of regional forecasts, active weather, and long range forecast

Popular features that remain are the local temperature, which is always visible and updated in the users' system tray, short-term and long term forecasts as well as active weather coverage. Current users of WeatherEye will automatically be upgraded to WeatherEye 4.0 on September 28th. New users can download the application at www.theweathernetwork.com/weathereye.

Developed by The Weather Network's Technology Experts

WeatherEye 4.0 is a technological success for The Weather Network, bringing together some of the company's team of over 30 computer programmers to develop the best possible desktop application in the marketplace for consumers.

"Technology is a driving force at The Weather Network and WeatherEye 4.0 is another example of a great team coming together to meet the weather needs of our consumers," said Carrie Lysenko. 

*comScore -12 month average July 2009 to August 2010

About The Weather Network and MétéoMédia

The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather.

To view the video associated with this Press Release, please visit the following link: http://www.youtube.com/watch?v=FjDTFzfTMa8.

Contact Information