SOURCE: Mega Brands America

Mega Brands America

July 09, 2013 10:11 ET

Introducing the Back to School Lineup from MEGA Brands America

New Art, Stationery & Learning Products Help Kids Express Their Back to School Style

IRVINE, CA--(Marketwired - July 09, 2013) - MEGA Brands America (TSX: MB), the arts and stationery division of MEGA Brands Inc., announces a variety of new products for Back to School shopping lists under the Scribble Stuff, Infinity Markers, USA Gold and LeapFrog brands. Infinity is a new line of bold, bright, permanent markers and pens. LeapFrog offers trusted and engaging at-home learning materials. USA Gold is America's Pencil, proudly made in the USA for over 50 years. And, Scribble Stuff's fun and fashionable accessories put a whole new spin on pencils and erasers.

"This year, we are thrilled to introduce new Back to School products designed to inspire students of all ages," said MEGA Brands America president Tom Prichard, "at budget-friendly prices that will delight parents. We offer fun and functional products for kids to express themselves while they prepare for another year of academic success."

New Infinity Permanent Pens and Markers are available in 40 bright, bold colors including colorful metallic and teen-favorite neon inks. They feature long-lasting acrylic tips and triangular barrels for maximum writing comfort. The quick drying, acid-free inks won't fade and the permanent pens promise not to bleed through paper, making them great for note taking by style conscious students. Infinity Permanent Pens and Markers are available for purchase immediately (MSRP $4.99 - $12.99) at Target, Walgreens and Amazon.com.

The Scribble Stuff line of writing tools brings a new level of fun to the words Draw, Write and Doodle! With the introduction of Stackable Erasers, these ultra collectible fun packs include kid-themed puzzle erasers to mix, match and stack directly on top of any pencil. Available themes in the sets include pets, junk food, funny faces, tiered cakes and daisies, monsters, and skeletons. Scribble Stuff Stackable erasers are a low-cost way to inject fun into back-to-school shopping and allow children to express their personality this school year. Scribble Stuff writing tools will be available for purchase in July (MSRP starting at $1.99 for kids ages 5 and up) at Target, Walmart and office super stores nationwide.

2013 marks the second year that MEGA Brands America has published stationery and educational products under the LeapFrog brand. Following up on the overwhelming success of first year sales, several new products will be available to help kids develop school skills including counting, handwriting, word recognition and more. These new items include complete Preschool and Kindergarten learning kits, educational card games and interactive flip books that add more engagement and fun to at-home learning. LeapFrog products by MEGA Brands are available for purchase (MSRP $0.99 - $24.99 for children ages 3 and up) at major retailers including Toys R Us, Michaels, Joann's, Target, Walmart, Officemax, and Costco.

Finally, MEGA Brands is proud to continue offering its best-selling line of USA Gold pencils. These high-quality, California cedar wood, #2 pencils have been manufactured in Lewisburg, Tennessee for 52 years. By adding these durable, affordable products to any "Made in the USA" or "Budget-friendly" back to school lists, consumers can support American manufacturing jobs with their choice of pencils this shopping season. USA Gold pencils are available for purchase immediately (MSRP starting at $1.99) at Walmart, Target, Staples, Office Depot, and Amazon.com.

Product Imagery available by request and on the MEGA Brands America Flickr page at http://www.flickr.com/photos/98549231@N07/

About MEGA Brands America
MEGA Brands America, the arts & stationery division of MEGA Brands Inc., is made up of three primary brands: RoseArt, The Board Dudes and The Write Dudes. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit www.roseart.com, www.boarddudes.com and www.writedudes.com for more information.

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