SOURCE: The Farley Project

The Farley Project

July 10, 2012 09:04 ET

Introducing The Farley Project, a Non-Profit Organization Dedicated to Spreading the Message of Love and Inclusion to Schools Across America

LOS ANGELES, CA--(Marketwire - Jul 10, 2012) - A group of passionate souls have joined forces to form The Farley Project, a 501c3 non-profit organization dedicated to spreading a message of love, kindness and inclusion in schools and camps throughout the country. The Farley Project was founded by entertainment and brand publicist Elissa Kravetz, along with a select group of brilliant heavyweights, all passionate to help make the ever increasing trend of bullying a thing of the past.

This charity has been incubating in Kravetz's heart and soul ever since she was first bullied in the seventh grade. Kravetz has named this charity The Farley Project, as an homage to the junior high school where she was bullied, but more so because it was the very place where her spirit started to expand and understand that we are all equal and we all deserve peaceful, loving experiences in school hallways, college dorms, corporate offices, and ultimately in our communities at large.

The Farley Project has been working with The Century Academy For Excellence Charter Middle School in Inglewood, CA as the first school to be partnered with the organization. The Farley Project has completed two assemblies at the school, speaking with 200 students in the 6th and 7th grades. The assemblies consisted of stories from former bullies, victims who had been viciously tormented when they were children, and personal accounts, including that of The Farley Project Founder, Elissa Kravetz. The Farley Project also utilizes a series of original plays for the students to act out, so they can gain firsthand experience of the negativity created within bullying scenarios. Often when kids partake in nasty acts, they don't actually "see" what they are doing and the plays are a brilliant way to enlighten those who would have otherwise never known the true consequences of their actions. The kids cannot get enough of these performances, making the assemblies interactive and engaging.

Shiva Ghodsi, School Counselor at Century Academy For Excellence, states, "It was incredible to see our students so engaged during the assembly by listening and asking meaningful questions. The Farley Project genuinely cared about our students and created a special bond with them. I was most impressed by the continuous dialogue about bullying that took place in the classrooms and out in the yard days after the assembly. The teachers and students at Century Academy for Excellence are truly excited about this new partnership with The Farley Project and all the positivity and support they have brought to our school!"

The Farley Project plans to travel the country speaking at schools and camps and will go to any city and school that wants their services. Kravetz believes that, "We CAN and will make a difference! We can see it in the eyes of every student that we reach. We can tell which ones it's happening to and if we can give at least one student in each school hope, then we know we're on our way. We are not here to punish the bullies -- they need love, they need direction, and they certainly do not realize the repercussions of their actions. We will go city to city, school to school, until this epidemic stops. We cannot bear to keep hearing story after story, tragedy after tragedy. Personally, it took me twenty years to get my sense of self and self confidence back. I will stop at nothing to make sure that others do not go through what I went through."

Members of The Farley Project are most excited about The Farley Project Friends program which will be put into effect next year. The goal is to have The Farley Project Friends all over the country and for this national community of like-minded kids to collectively change the consciousness and conversation in our country. From the current discussion of how terrible and unthinkable these cruel acts of bullying are to how we will no longer accept this abuse. Imagine kids all over the country, most of which have never met each other, standing for the same cause. The Farley Project Friends will be mentored by faculty of both The Farley Project and their respective schools and being a member of this club will offer perks -- like t-shirts and access to music, theater and arts -- but more importantly, it will provide a forum for young people to grow their consciousness and connect with other hearts who want to make the world a kinder place.

The Farley Project also knows that going into a school just once does not make an impact, so there are plans for constant follow up by members of The Farley Project Ambassador Team.

For more information on The Farley Project or to book a school visit, please visit

Contact Information

  • To set up an interview with Elissa Kravetz, please contact:

    Kravetz & Company Public Relations
    Jessica Kravetz
    Email Contact