SOURCE: Imprima

July 15, 2008 11:43 ET

Introducing 'The Imprima Experience' -- Imprima Rolls Out Its Euro Model to US Operation

LONDON--(Marketwire - July 15, 2008) - Leading financial communications provider, Imprima, is rolling out its successful European model to the US market. The 'Imprima Experience' is welcomed across Europe and Asia as a complete client service, incorporating wrap-around support and future-proof technology but, crucially, never straying from the fundamentals of client service -- individual attention given by people who understand their clients, their markets and the challenges they face on a day-to-day basis. In Europe alone Imprima's iRooms platform executed transactions worth more than $500 billion in 2007.

Steve Rocchio, EVP of North American Sales & Operations, has spent more than 20 years working with global financial and legal services companies. He says: "The Imprima Experience is an ideal fit with this market. We recognize that each transaction is unique and reflect this in our service provision. This is in line with our commitment to provide the highest levels of satisfaction with our customers and that along with our superior technology means we'll continue to set and raise the bar now and in the future. Ultimately The Imprima Experience is about people and we can provide that vital element which makes all the difference."

From its US base in New York, Imprima will provide its own Virtual Dataroom Solution, iRooms, incorporating Early Stages Professional Services -- a dedicated solution designed to provide comprehensive support throughout a deal. Mr Rocchio says: "We acknowledge the administrative burden involved in conducting complex deals. Providing the most secure, robust platform for completing the process is vital and that's a given at Imprima, but we also go further and provide dedicated assistance with its management."

Ideal for conducting secure financial transactions, Imprima iRooms is used for buy and sell-side M&A due diligence, fund reporting and fund raising for private equity companies and corporate board reporting. Already in regular use on cross-border deals, many in the US market will already be familiar with iRooms and will welcome the opportunity to deal with Imprima on a more local basis.

Commenting on the success of The Imprima Experience throughout Europe, CEO Frank Goovaerts says: "We have an established and successful reputation that owes a great deal to our dedication to transforming a technology-based service into a total solution that reaches into every area of the deal. In the coming months we will be expanding this service further, introducing more solution-driven products that complete the process, providing unbeatable levels of empowerment and efficiency."

July 2008

About Imprima

Imprima is the financial communications arm of the Mercurius Group B.V, a specialist printing, publishing and communications group with a Pan-European base and a presence in over 40 key financial centers worldwide. Mercurius employs over 900 people and is wholly owned by HAL Investments B.V, a Dutch Investment company listed on the Euronext Stock Exchange.

Through concentrating on its core skills, Imprima has the flexibility to function as an independent, whilst offering its customers inherited skills gained from a century of successful operations.

Imprima has developed an evolving portfolio of products and services to meet its clients' financial communications needs. Operating in three key areas, Capital Market Transactions, Due Diligence Services and Investor Communications, Imprima provides services to investment banks, financial institutions, law firms and corporations across the globe. Where Imprima really excels is in its ability to create a bespoke experience, devising flexible solutions and delivering on every deadline.

All of Imprima's operational procedures are blueprinted and constantly scrutinized to identify areas where improvements can be made. Imprima holds the quality certification ISO9001:2000. This means that the British Standards Institute has independently confirmed that its procedures and controls meet international standards. Imprima's clients can be confident that not only is Imprima committed to providing exceptionally high standards, there is also a quality management system in place that provides an illustration of precisely how its processes and practices should be carried out, at all times.

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