SOURCE: Cogo Labs

Cogo Labs

January 03, 2012 14:40 ET

Introducing the New Cogo Labs: Kendall Square's Best-Kept Secret

Cambridge Incubator Has Quietly Created Multiple Profitable Web-Based Companies

CAMBRIDGE, MA--(Marketwire - Jan 3, 2012) - Adverplex, a highly successful business incubator and one of Kendall Square's best-kept secrets, has announced its new company name -- Cogo Labs. Cogo Labs creates profitable Web-based companies that average more than $1 million in annual revenue per employee. Websites produced by Cogo Labs companies collectively receive more than 5 million visitors every month.

Unlike other well-known incubators, like Y Combinator, Dogpatch or MassChallenge, Cogo Labs does not solicit or accept pitches from outsiders but instead builds profitable companies using a tried and true process that involves a common set of technologies and business processes.

"After seven years and the creation of several successful companies, we felt it was time to have a corporate identity more in line with our accomplishments," said Kevin Fanning, the Cogo Labs company spokesperson. "It is time for us to claim our place in the Kendall Square entrepreneurial ecosystem."

Cogo Labs combines entrepreneurial business leadership with a unique platform of proprietary technologies for algorithmic marketing, data mining, and quantitative business analytics to create profitable Web-based companies. To date, the companies include:

  • CourseAdvisor -- The origin of the Cogo Labs model, CourseAdvisor, was purchased by the Washington Post in 2005. Today the Woburn-based company, now known as Avenue100 Media Solutions, is a leader in education performance marketing.
  • Autotegrity -- Autotegrity is a profitable data analytics and online marketing company that runs an automotive shopping service connecting consumers with auto dealers.
  • AdHarmonics is a profitable quantitative Internet marketing firm focused on applying sophisticated mathematics and enterprise class technology to online customer acquisition programs.

Other companies are currently "under construction" at Cogo Labs.

About Cogo Labs
Originally founded in 2005 as Adverplex, Cogo Labs has incubated some of the Boston area's fastest-growing web companies by combining entrepreneurial business leadership with proprietary technologies for algorithmic marketing, data mining, and quantitative business analytics. The fast-paced and innovative approach allows Cogo Labs to guide start-ups from inception to profitability and beyond. Visit Cogo Labs online at or follow @CogoLabs on Twitter.

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