SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

April 05, 2016 06:00 ET

Introducing The Newest Flavour to Join Canada's Original Vodka Cooler Family

New Seagram Green Grape

KITCHENER, ON--(Marketwired - April 05, 2016) -  Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced the launch of their new Seagram Green Grape Vodka Cooler scheduled to hit LCBO shelves across Ontario in early April. "Seagram Green Grape is the only vodka cooler in Ontario that is naturally flavoured with the floral notes of fresh summer green grapes," said Russell Tabata, Chief Operating Officer, Brick Brewing. "It is all natural, gluten-free and made without preservatives. It's subtly flavoured and naturally sweetened to be incredibly refreshing and thirst quenching."

"We redesigned the packaging for our Seagram Wildberry Cooler last year and the results were impressive and immediate," said Sean Dennis, Director of Marketing, Brick Brewing. "Our Seagram Wildberry Vodka Cooler sales continue to grow, week over week in Ontario thanks to the support of the LCBO. New Seagram Green Grape will give cooler drinkers a brand new flavour for people to enjoy. Combined with the growth of Seagram All Natural Apple Cider, our Seagram family is enjoying great popularity. We hope you like them as much as we loved crafting them."

New Seagram Green Grape Vodka Cooler is available at the LCBO in 4-bottle packs for $9.95

About Brick Brewing

Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • Contact Information
    For further information:
    Name Sean Dennis
    Title Director of Marketing
    (519) 742-2732 Ext.142
    E-mail: info@brickbeer.com