SOURCE: Purch

October 27, 2014 12:00 ET

Introducing Windows Central: The Number One Community for All Things Microsoft

Mobile Nations Rebrands Premier Windows Publication, WPCentral.com, to WindowsCentral.com; Expands Editorial Coverage

NEW YORK, NY--(Marketwired - Oct 27, 2014) - Mobile Nations, the leading network of mobile-focused online communities, today announced the debut of Windows Central -- formerly known as WPCentral.com.

Arguably the foremost news resource for Windows enthusiasts on the web -- with more than four million unique visitors, 15 million page views per month, and an incredibly vibrant community -- Windows Central will expand upon the in-depth Windows Phone-centric coverage provided by WPCentral.com to the entire suite of Microsoft products, news, and trends. To accommodate for its editorial expansion, as well as the site's astronomic traffic growth -- which has increased by 50 percent over the last six months alone -- Mobile Nations will add significant resources to the publication's editorial staff.

"The demand for in-depth coverage of Microsoft products has grown exponentially as the company continues to expand its mobile offerings," says Daniel Rubino, Editor-in-Chief of Windows Central. "As Windows Central, we'll continue to provide the kind of authoritative, topical news and reviews Windows phone users crave, but will also deliver the most comprehensive coverage of the entire Microsoft product ecosystem found anywhere on the web."

Beyond its editorial growth, Windows Central will also expand its advertising offerings to the world's leading mobile brands through its partnership with Purch, a portfolio of digital content and services that, when combined with Mobile Nations, reaches nearly 80 million consumers per month globally. Already boasting an impressive track record of creative, out-of-the-box advertising -- including its recent "Hidden Gems" native campaign for Microsoft -- the site's editorial expansion and rapidly growing community of mobile enthusiasts will offer advertisers the best way to reach Microsoft consumers anywhere on the web.

"The rebrand to Windows Central enables Mobile Nations and Purch to engage more directly with a growing base of mobile consumers through a greater variety of Microsoft content," said Mike Kisseberth, CRO, Purch. "The expansion of categories on Windows Central will provide advertisers the ability to reach a wider audience of dedicated Microsoft users and further amplify their brands amongst an engaged set of in-market consumers."

About Mobile Nations

Mobile Nations is the leading network of mobile-focused online communities with more than 37 million readers and 90 million page views per month. Android Central, iMore, WindowsCentral, CrackBerry, and Connectedly form the core of Mobile Nations.

For more information, please visit www.mobilenations.com.

About Purch

Purch is a portfolio of digital content and services that helps make complex buying decisions easy for 78 million consumers monthly. Its respected sites such as Top Ten Reviews, Tom's Guide, Tom's Hardware, and Live Science natively integrate commerce and content in more than 1000 product categories so consumers can make better choices before, during, and after an important purchase.

The company helps marketers achieve their branding and performance objectives in a high-quality, brand-safe context. Its sites connect in-market shoppers with more than 7,000 marketers and sellers, driving industry-leading conversion rates and $1 billion in commerce transactions annually.

Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe.

For more information on Purch, visit www.purch.com or follow the company on Twitter, LinkedIn, and Facebook.