March 03, 2015 09:00 ET

INTTRA Addresses Need for Improved Data Quality in Supply Chain Visibility at TPM Long Beach 2015

Executives to Discuss Accelerating Data Quality Improvements; Best Practices in Utilizing the Imperfect Data That Exists Today

PARSIPPANY, NJ--(Marketwired - Mar 3, 2015) -  Pressure for efficiency and agility in global supply chain execution continues to increase in response to consumer demand and dynamic market environments. Most logistics professionals deal with multi-enterprise integration challenges and an information ecosystem where access to timely, accurate and complete shipping data is lacking. However, it is consistent access to this data that enables the supply chain visibility necessary to identify and implement supply chain improvements. 

INTTRA, the world's largest multi-carrier e-marketplace for ocean shipping, will address the issue of data quality and its impact on global supply chain visibility during the Trans-Pacific Maritime (TPM) Conference, taking place March 1-4, 2015 in Long Beach, California. In its 15th year, TPM Long Beach is a must-attend event for professionals in the trans-Pacific and global container shipping and logistics community.

For this year's conference, INTTRA collaborated with Journal of Commerce Executive Vice President and Chief Content Officer Peter Tirschwell to design and secure speakers for sessions focused on data quality's critical role in improving supply chain visibility. INTTRA executives, as well as its customers and industry peers, will participate in two back-to-back panels on Tuesday, March 3, 2015. Details on each session include the following:

  • Supply Chain Visibility -- Improving the Underlying Data: Recent industry reports confirm that supply chain visibility is a critical capability needed to optimize cost and service. Yet for visibility tools to be effective, data quality must improve. INTTRA Data Services President Bill Schwebel joins leaders from DefinedLogic, Yusen Logistics Inc. (Americas), CMA CGM (America) and Panalpina to discuss existing challenges preventing the data quality from improving, as well as the steps that industry providers are taking to advance data quality improvements. Time: 2:00 - 3:00 pm. Location: Long Beach Convention Center, Room 103, 1st floor.

  • How Data Users Are Making The Best of Imperfect Data: Immediately following the "Supply Chain Visibility" session, a panel of shippers and solution providers will discuss how they are utilizing imperfect data to keep their supply chains operating at levels that support their individuals business needs. Executives from DefinedLogic, Rio Tinto Marine, and INTTRA customer, Celanese International Corporation, together with software solution providers will highlight best practices to extract value from supply chain data, despite the challenges that exist. Time: 3:30 - 4:30 pm. Location: Long Beach Convention Center, Room 103, 1st floor.

"While access to higher-quality information has been a long-time requirement for the global shipping community, we see a higher demand for data to fuel improved supply chain visibility," said Bill Schwebel, President, Data Services for INTTRA. "Technology advances are making now the time for organizations to evaluate the quality of their data, and ensure that the appropriate tools and best practices are in place to increase visibility within their supply and demand operations. We are eager to share our insights at TPM Long Beach to help many more of our industry peers begin on this important journey."

Bill comes to INTTRA from INRIX where he served as General Manager. INRIX provides roadway traffic information and multi-modal geo-analytics sourced from 175 million vehicles to various industry segments including automotive, public sector, and commercial fleets in over 40 counties. At INTTRA, Bill will focus on building a real-time data analytics capability for global supply chain visibility.

For more information on INTTRA and its multi-carrier e-commerce marketplace, visit Connect with INTTRA via Twitter, Facebook, and LinkedIn.


INTTRA is the world's largest, multi-carrier e-commerce network for ocean shipping. INTTRA professionals work with 54 leading carriers and NVOCCs, 109 software alliance partners, as well as their customers, to streamline and standardize their shipping processes worldwide through a network of more than 220,000 shipping professionals. Over 600,000 container orders are initiated on the INTTRA platform each week, representing 22 percent of global ocean container trade.

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