SOURCE: Inuvo, Inc.

Inuvo, Inc.

March 07, 2016 08:00 ET

Inuvo Strengthens SearchLinks' Native Advertising Team With Addition of Dr. Shugao Xia, Mathematician and Research Scientist

LITTLE ROCK, AR--(Marketwired - Mar 7, 2016) -  Inuvo, Inc. (NYSE MKT: INUV), an advertising technology and digital publishing company, today announced the appointment of Dr. Shugao Xia, research scientist and mathematician, to lead the predictive analytics team within SearchLinks. 

Rick Anderson, Chief Information Officer, commented, "The key to a successful Ad-Tech business is product yield for the publisher. The key to publisher yield is analytics. You can win big in this market if your product outperforms your competitors and while the SearchLinks product has already incorporated sophisticated algorithms for matching consumer with content and advertising, the addition of Dr. Xia to the team takes our analytics competency to an entirely new level. We are excited that Shugao is joining our team and relocating to our headquarters in Little Rock, Arkansas."

Dr. Shugao Xia stated, "I am excited to be joining Inuvo during this time of growth and thrilled to be able to apply advanced mathematics to the advertising technology industry. Developing a world class analytics infrastructure and then applying it to the big data associated with SearchLinks is about as exciting as it gets in applied mathematics. Predicting the best image, font, keywords, colors and/or style for any given consumer/Page URL interaction is a complicated problem well suited to the techniques I have applied elsewhere. I look forward to working with the entire team at Inuvo."

Dr. Xia is a research scientist and mathematician. Prior to joining Inuvo full-time, Dr. Xia was Research Scientist at the Applied Mathematics Research Center at Delaware State University, Postdoctoral Research Fellow at the Albert Einstein College of Medicine and Visitor Researcher at the Department of Radiology at the University of Pennsylvania. Dr. Xia has authored 12 publications and has Ph.D in Applied Mathematics from Delaware State University.

Searchlinks is a suite of Native Advertising technologies developed by Inuvo. Already implemented on numerous well known websites, these technologies not only provide publishers outstanding and often custom implementation options, they have also demonstrated the ability to produce exceptional monetization for clients.

About Inuvo, Inc. 
Inuvo®, Inc. (NYSE MKT: INUV) is an advertising technology and digital publishing business that serves millions of income generating ads monthly across a network of websites and apps serving desktop, tablet and mobile devices. To learn more about Inuvo, please visit www.inuvo.com or download our app for Apple iPhone or for Android.

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