SOURCE: The Hoffman Agency

December 18, 2006 11:01 ET

Invarium Inc. Selects The Hoffman Agency as Its PR Agency of Record

The Hoffman Agency Chosen for Its Expertise in Semiconductor and Electronics PR

SAN JOSE, CA -- (MARKET WIRE) -- December 18, 2006 -- The Hoffman Agency today announced it has been selected by Invarium Inc. as its PR agency of record. Invarium is a San Jose-based startup that provides advanced patterning synthesis solutions to the global semiconductor industry. The company offers innovative solutions to patterning challenges faced by chip makers during the lithography and etch processes at the 45 and 32nm technology nodes.

"Now that Invarium has moved out of its R&D phase and we are in the commercialization stage, we feel that The Hoffman Agency will be the best agency to help Invarium communicate to our customers and other stakeholders," said Roy Prasad, President and CEO of Invarium. "The Hoffman Agency's deep expertise in the semiconductor and electronics industries, core communications know-how and global presence put them in the best position to help us meet our objectives."

"Invarium has a great technology for which there is significant need in the semiconductor industry, a stellar management team and a great business model," said Lou Hoffman, CEO of The Hoffman Agency. "We look forward to partnering with Invarium to tell the company's unique story, increase its visibility and help grow its business."

About The Hoffman Agency

The Hoffman Agency helps technology and consumer companies communicate compelling messages across the globe. Thanks to a unique global infrastructure and culture, The Hoffman Agency takes a collaborative approach to implementing multi-country programs. A sample of current clients includes and Sony Electronics. For more information, visit

About Invarium

Invarium, Inc. provides advanced patterning synthesis solutions to the global semiconductor industry. The company's technology and solutions are geared to enable superior pattern accuracy on silicon for advanced IC designs, while accelerating time-to-volume production. The Invarium layout-to-mask solution represents a superior alternative to conventional RET/OPC tools and other layout correction techniques for process effects from mask through etch. Invarium is headquartered in San Jose, California, USA.

Contact Information


    Sarmishta Ramesh
    The Hoffman Agency
    (303) 327-5459
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