SOURCE: Wasabi Rabbit

Wasabi Rabbit

September 18, 2013 13:05 ET

Investing in Growth, Wasabi Rabbit Names Eliot Phillips EVP of Business Development

Acquiring Senior Talent Is Part of the Agency's Aggressive Growth Plan

NEW YORK, NY--(Marketwired - Sep 18, 2013) - Wasabi Rabbit, a leading digital branding and innovation agency, has named Eliot Phillips as its Executive Vice President of Business Development. In the midst of rapid year-over-year growth, this move reflects the firm's commitment to aggressive, but strategic, expansion.

Phillips brings 25 years of experience to the team. He joins Wasabi Rabbit after holding senior positions with leading strategic branding and design firms including Lippincott, Siegel+Gale and Pentagram. As a Partner at Lippincott, Phillips was responsible for building the Interactive Services Practice and developing online customer experience solutions for clients including Cognizant, Doosan, IBM/Freescale Semiconductor, Johnson Controls and Nokia. Earlier, at Siegel+Gale, Phillips served as Senior Interactive Strategist and developed online and simplified communication products for clients including AT&T, Capital One and Northern Trust. He was also the eStrategy Officer at BusinessEdge Solutions, now a part of EMC.

As Wasabi Rabbit's EVP of Business Development, Phillips will be accountable for the agency's sales and marketing program. "We're committed to accelerating the firm's growth by acquiring strategic capabilities, including senior talent with superior brand experience," explained John Mustin, CEO of Wasabi Rabbit. "Eliot will be a major asset as we continue to attract brands seeking daring creative, elevated demand, heightened sales and deepened customer relationships."

Phillips commented, "Wasabi Rabbit's work sells itself. It's one of the few agencies today effectively integrating customer insights, brand strategy and KPIs as the basis for improving its clients' business results. I'm eagerly looking forward to working with such a sharp, passionate and innovative team."

As Wasabi Rabbit continues to add new clients, the firm is also bolstering its team by adding exceptional people who bring unique thoughts, inspired action and unbridled enthusiasm to the table. Specific career opportunities and requirements are located on the company's LinkedIn page.

About Wasabi Rabbit:
Wasabi Rabbit is a 100% veteran-owned marketing communication firm specializing in guiding brands through periods of transition to greater success. Whether revitalizing brand power in new media, or rationalizing brand strategy and meaning post-merger, the agency manages complexity and defines a brand's future. Using tested methodology, the firm focuses on achieving predictable, actionable and scalable results for every campaign. Its clients appreciate the agency fully delivering the brand through daring creative that stands out in today's multi-channel, multi-screen and social marketplace. Wasabi Rabbit is based in New York. Learn more at

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