ANAHEIM, CA--(Marketwire - Feb 5, 2013) - Greengro Technologies (PINKSHEETS: GRNH) today has released clarity on what it calls its "Three Pillars to Success."
The whole sector is experiencing explosive growth, as demonstrated by recent activity. "The company is ecstatic about recent sector coverage and the enthusiasm that our investors share with us for future expansion. We are, however, singularly focused on long-term growth and sustainability," says David Rudat, CFO. The company enjoys its reputation in the investment community as a serious player that's in it for the long haul. "For that reason, we try our level best to only offer up real news that demonstrates growth and strategic direction," Rudat goes on to say.
The company has developed its "Three Pillars to Success" to help keep it focused and, in the interest of full transparency, it is volunteering these insights to aid investors in making informed investment decisions.
Revenue and profitability is king. However, as a development stage company we have carefully aligned our business objectives with the goal of crafting a diversified product and service offering that would serve multiple markets. This serves two purposes: First, it shields the company from exposure to a volatile political climate that seemingly shifts daily; second, it provides the company a solid path to multiple sources of revenue and profits. The infrastructure is finally in place to execute on this strategy and the company is seeing sales in earnest through its e-commerce channels.
Following is a high level outline of the three pillars and a method to gauge the progress of the company's future developments.
Pillar 1) Online and Offline Social Engagement
"One thing for certain, if we are not engaged with the right audience we are not part of the conversation," states Rudat. For that reason it is imperative that social engagement activities focus on three key areas:
1.) Social Media and Online Activities:
The company is very active on social media posting updates daily to various platforms, not the least of which are Twitter and Facebook. Additionally, the company tracks investor sentiment very closely so that it's clear about expectations from its constituents.
The company's products can be found with various online outlets including store.greengrotech.com, www.amazon.com, www.google.com/products/, thefind.com and many other comparison shopping engines.
The company has recently established an affiliate program and is actively recruiting leading industry bloggers and webmasters. Sub-affiliates are also supported.
Enough data has now been collected to build a very targeted content strategy that will drive substantial growth through these channels.
2.) Active Involvement with Industry Groups:
With Vertical Farming in its nascent stages most significant projects are borne out of trade and industry associations or government funded pilots. The current market is small but the interest level is extremely high. Farming technologies are inherently inefficient and the world is waking up to the challenges of global over-population, dwindling natural resources, lack of arable land and the need for a paradigm shift that will utilize technology to increase yields with less.
In order to be active in these conversations the company is well represented with these types of groups with several projects, at various stages of development, in active discussions. The company is currently developing its restaurant segment in parallel to the larger vertical farming opportunities to ensure a quicker path to revenues and profitability.
3.) Speaking Engagements and Industry Press:
In order to capture these opportunities it is vital that the company positions itself as an engaged industry authority. This is achieved through the greengrotech.com website with timely industry information and, more importantly, through executive interviews in trade publications and speaking engagements at industry events.
The company is in the final stages of selecting a reputable PR firm that will bring these strategies to fruition.
Pillar 2) Sales Channel Development
The development of multiple sales channels, direct and indirect, is essential.
The company has recently announced the launch of it robust, mobile friendly, online store that has on offer over 1000 products including full hydroponic kits for consumer and commercial uses, as well as a bevy of related products, nutrients and accessories from leading brands.
On the wholesale side, channels that are actively progressing include developing relationships with the big-box retailers as well as smaller brick and mortar shops that will carry its VertaMax Vertical Gardening solution now and custom Greengro products in the future. This is a process and it takes time but the company understands the potential revenue volume from such outlets.
Retail represents another key sales channel for the company. With the recent opening of its new corporate office and showroom in Anaheim, CA, and plans to open a second store in 2013, the company is on track to meet its stated goal of three retail locations in the near term and plans for future retail locations are now under way.
Pillar 3) Mergers and Acquisitions
The final pillar of the company's strategy is growth through mergers and acquisitions of complementary green-technology companies. Previously announced acquisitions are now fully integrated and bearing fruit. Active discussions are underway with several others, at varying stages, and the executive team has confidence that these deals will finalize in 2013.
"As with any business, growth can be dramatically accelerated with proper financing, and we are aggressively pursuing multiple channels of equity investment," concludes Rudat. As important as this may seem the company is not solely reliant on this element for future success. The company believes that with the industry momentum, political and cultural change underway, and multiple catalysts for future growth, it can grow organically at a steady and measured pace.
It is a very exciting time for the company and its investors! However, the company understands the difference between growing a viable company with solid business fundamentals vs. building a stock for immediate gain. The pillars to success drive the company and it wholeheartedly believes that with proper execution it will be successful.
About Greengro Technologies:
Greengro Technologies is a world class provider of eco-friendly green technologies with specific domain expertise in indoor and outdoor agricultural science systems serving both the consumer and commercial farming markets. Its customers include restaurants, community gardens, small and large scale commercial clients.
The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.