SOURCE: Searchles, Inc.

July 01, 2008 09:30 ET

Investors Fuel Searchles Discovery Technology With an Additional Round of Angel Funding

Social Tools Developed by Searchles for Online Media Serve as Catalyst for Connecting Like-Minded Readers, Building Trusted Networks Within User-Communities

WASHINGTON, DC--(Marketwire - July 1, 2008) - Searchles® -- the intelligent social search and social networking platform that gets smarter every time you use it -- today announced that they have lined up an additional round of Angel funding following closely on the heels of the newly launched social solution for online media companies, Searchles Discovery®. This investment brings the total funding for Searchles platform close to $2 million. This set of intelligent tools and widgets resolves the connectivity issues within a site's community of readers by analyzing the content that users are consuming and connecting them to users with similar interests -- facilitating the networks of trusted peers that media sites are striving to build in order to engage readers as well as serve increasingly targeted advertising.

"We took note of the disconnect most online publishers are experiencing in networking their like-minded users and set out to develop a set of tools that provide a ready channel for this social discovery," said Elias Shams, CEO of Searchles. "As proposed partnerships with a few major media properties move forward, this additional funding will help us in keeping pace with demand for these dynamic and customized social solutions for online publishers."

Searchles Discovery, based on underlying search technology and natural language processing developed by Searchles, automatically extracts relevant keywords from the content a reader consumes and assembles a related tag cloud widget for their profile page. The user-generated tag cloud -- which quickly shows a reader's relevant interests to others -- links through to a search by keyword of the partner site's content. Based on high frequency of shared tags, the widget also surfaces a list of related users -- linked through to corresponding profile pages -- sparking increased social connections and a larger set of extracted data for both readers and pieces of content on which to base targeted ads.

"The Searchles widget offers an intelligent solution to this problem of user-connectivity that other social media plug-ins have glossed over," said Mark Walsh, Searchles investor and CEO of Genius Rocket. "Running a company focused on advertising myself, it's easy to see the impact this social widget will have for online media in their efforts to monetize their audience -- though the end-user also benefits with the ability build out and tap into a network of readers they trust."

About Searchles

[Search + Circles =] Searchles is a highly scaleable "social search" platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of "social bookmarking" and "social networking" technology with analytical "social search" capability to allow for network search.

Network search enables users to discover content with personalized filtering features that include tags and keywords, as well as the ability to apply these same filters to search all postings, groups, friends, or friends' friends based on each user's personal criteria. By analyzing the associations and patterns between trusted people, sources, tags and content, Searchles is able to deliver more precise results while suggesting relevant content and people as well.

The proprietary technology behind Searchles is an evolution of the search engine Dumbfind, developed by veteran search technologist and Searchles' founder and CTO Chris Seline. Both brands are wholly-owned by Searchles, Inc., a privately-held company based in Washington, D.C. backed by angel investors.

Contact Information

  • Searchles Media Contact:
    Natalya Yassmini
    Searchles, Inc.
    +1.202.903.2413
    nyassmini (at) searchles.com