SOURCE: Invicta Group Inc.

Invicta Group Inc.

September 29, 2010 08:30 ET

Invicta Group and David Biernbaum & Associates Help Honey Naturals' ZarBee's Children Cough Syrup Expand Distribution to Walgreens, Albertsons, Meijer and Other Major Retailers

Expanded Distribution Just in Time for Peak Children's Cough Season

CHICAGO, IL--(Marketwire - September 29, 2010) -  Invicta Group Inc. (http://www.ivitgroup.com) (PINKSHEETS: IVIT) is pleased to announce the important update for ZarBee's Honey Naturals Children Cough Syrup. Peak fall cold and cough season is right around the corner and to help parents manage their children's coughs, Honey Naturals secured expanded national distribution for its flagship product, ZarBee's® Children's Cough Syrup. New retail partners include Walgreens, Albertsons, Meijer, Winn-Dixie, Cub Foods, Shopko and Harmon Stores.

ZarBee's Children's Cough Syrup, is an all-natural, honey-based cough suppressant that provides relief from coughs while simultaneously boosting the immune system to help protect it from upper respiratory infection. The natural cough syrup is made with a scientifically supported unique blend of dark buckwheat honey, vitamins and other all natural ingredients. Unlike traditional cough medicine, ZarBee's does not contain dextromethorphan or alcohol, and is a safe cough syrup and sore throat remedy for children 12 months and older. It is high in antioxidants and contains the daily vitamin C requirements per dose.

"No one wants to watch their child suffer from a cough, especially when the child is coughing at night," said Zak Zarbock, M.D., father of four, founder of Honey Naturals and practicing pediatrician. "ZarBee's Children's Cough Syrup is safe and effective at relieving coughs, and we are thrilled our new distribution will make it easier for consumers to find our products."

Consumer packaged goods retail expert David Biernbaum & Associates LLC and the Invicta Group, Inc. (PINKSHEETS: IVIT), a full service product development and marketing company, helped broker the expanded distribution.

About Invicta Group, Inc.

INVICTA GROUP, Inc. (PINKSHEETS: IVIT) is a full service product development, printing & packing, event production, and marketing company. The Invicta Group is a conglomerate that utilizes shared resources to create synergies between their projects and companies to create a lower cost of entry into the marketplace with almost instant start up capabilities for new products, services, and clients. www.IVITgroup.com

About Honey Naturals
Honey Naturals was founded in March 2008 by pediatrician Dr. Zak Zarbock. The company's flagship product, ZarBee's, is an all-natural cough syrup that provides relief from coughs due to throat irritation while simultaneously boosting the immune system. Dr. Zarbock has brought together a unique blend of dark honeys to maximize their antioxidant potential. Coupled with vitamin C and zinc gluconate, ZarBee's Cough Syrup is a must in every parent's medicine cabinet. For more information, visit www.ZarBees.com

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

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