SOURCE: Invicta Group Inc.

October 21, 2008 08:30 ET

Invicta Group Inc. Completes Its First Direct Mailing Book With 46 Clients

Invicta Group Launches Its First City Book Savings Direct Mailing Marketing Book in the Affluent Lincoln Park Area of Chicago

CHICAGO, IL--(Marketwire - October 21, 2008) - Invicta Group Inc. (OTCBB: IVIT) announced today that the Company has released their first high-end direct mailing marketing book called City Book Savings. The new product allows Invicta to offer additional marketing services and expand its client base while increasing revenues.

This upscale direct mailing book has been mailed out to about 12,000 homes and businesses and includes special offers in many industries such as: dining, fashion, beauty, travel, automotive, home, entertainment, and professional services in the Lincoln Park area of Chicago, IL. The average age in this area is 31 years old with a median income of $116,486 per year and has an average home value of $530,253. This book will be updated and mailed out every 12 weeks. Additional books are scheduled to go to surrounding areas. Over 50,000 books are to be mailed out by the end of 2008 and over 300,000 books in 2009.

Invicta Group's CEO Paul Sorkin said, "City Book Savings is the perfect product to help our clients increase their businesses during a challenging economic time by using a proven return on investment product that offers the end user some valuable incentives and discounts. We will be releasing new books in new areas every quarter and will continue to look for additional markets to expand this product. This direct mailing book is a great complement to our internet marketing products and services and will help Invicta expand quickly using our shared resources business model."

About City Book Savings

City Book Savings is a high-end 4 color glossy direct mailing marketing book. Each book is a 4" x 6" perfect bound hard cover book featuring magazine quality ads providing an image conscious demographic with incentives to some of the most exclusive businesses in a city's most affluent areas. City Book Savings offers 100% saturation of local neighborhood markets via direct mailing. City Book Savings offers documented great return on investment results for clients and pays clients to help track their success. Chicago is the first city for City Book Savings and a number of other cities and states are being planned for the expansion.

About Invicta Group, Inc.

INVICTA GROUP, Inc. (OTCBB: IVIT) is a full service interactive multimedia advertising and marketing company. INVICTA is vertically integrated with properties including a travel broker & marketing company, ticket broker, high-end direct mailing book, and a promotional and marketing company. INVICTA utilizes a combination of different forms of media and promotions to help clients market their products and services in print, internet, promotions, and event planning. Invicta specializes in the Travel and Entertainment Industry. The company utilizes a number of websites and a large database to link travel enthusiasts and customers with products to fulfill their travel and entertainment needs. Some of the services include ticket bookings for hotels, airlines, car rental, cruise packages, sporting events, theatre and concerts. The 8 main websites are:,,,,,,, and

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

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